Category: Music

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Networking Tips from Jesus Salas of Miami

Having worked in radio for the past 20 years, Jesus Salas of Miami knows the importance of networking. As companies attempt to find ways to connect with the Millennials, Jesus Salas of Miami has some tips for both companies and individuals.

Jesus Salas SBS Miami Radio
Jesus Salas SBS Miami Radio

The internet has opened up a huge range of options and ways to network that have never before been seen. People have more ways than ever to connect with those that they know and to make connections with others through those that they know. Jesus Salas of Miami encourages Miami’s citizens, as well as those nationwide, to work to make connections.

Jesus Salas of Miami attended Miami’s annual Conference held by Radio Ink. This type of event is the perfect place to make contacts. Attending events on topics that you are interested in is the best way to make contacts that you are sure have similar goals, interests, and knowledge to you. People attend events like these in order to meet ideas with like-minded people.

Use Social Networking

Jesus Salas of Miami knows Miami’s businesses have benefitted from the move to social media. Jesus Salas recommends using social networking to everyone, as it can work to the advantage of both businesses and individuals. Businesses have the opportunity to market and reach their consumer base like never before with targeted ads and promotions. Today’s digital society allows consumers to better get to know a brand. That is also a benefit for individuals. Many people have found professional connections and success through connection on social networking sites like LinkedIn. Jesus Salas of Miami does warn people to be sure they are responsible about their use of social networks, however, as they can easily turn from helpful to damaging.

Jesus Zeus Salas and Enrique Iglesias
Jesus Zeus Salas and Enrique Iglesias

Connect with Similar People

Whether using social networks, or getting out in the world to meet like-minded people at a conference at event, Jesus Salas of Miami encourages Miami’s young people, as well as those nationwide to get out and connect with others. Salas says that young people often do not realize the opportunities that they have as a young person to learn about a person and their business. Jesus Salas encourages young people to begin to develop their interests and to take some time to ask for tours or to participate in summer programs. It’s never too early to begin establishing contacts.

Jesus Salas of Miami knows that networking can be hard, but technology is a huge help to that cause. It helps bring people together as far as events and meeting each other. Jesus Salas of Miami encourages people to use the gift of technology to help better connect with each other.

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Using Technology to Your Advantage

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SPANISH BROADCASTING SYSTEM’ WXDJ-FM EL ZOL 95.7FM

No. 1 As Miami-Ft.Lauderdale’s Leader Among

Hispanic Adults 18-34

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PHOTO CREDIT: SBS

Miami FL. (April 18th, 2013)—Spanish Broadcasting System, Inc. (SBS); (NASDAQ: SBSA), today announced that its Miami station WXDJ-FM “EL ZOL 95.7FM” achieved significant ratings gains and strengthened its market position in Arbitron’s recently-released March 2013 book. WXDJ-FM EL ZOL 95.7FM a SBS Miami station has captured the number one position amongst all Hispanic FM stations in the Miami-Ft. Lauderdale market, for Adults 18-34.

·         Miami-Ft. Lauderdale: WXDJ-FM (EL ZOL 95.7FM)– #1 station amongst Hispanic Adults 18-34 with a 10.0 share, Spanish format. *Source: Miami-Ft. Lauderdale- Hollywood, Mar13: Metro: M-S 6am-12m Used/Average Share.

 “It is really a matter of concentrating on the fundamentals.  We instituted a few changes to our clocks, focused on our music, created some great commercials to air on WXDJ-FM El Zol 95.7FM and ran some on-air promotional contesting – all of which are proving to be very effective with the results speaking for themselves,” said “Jammin” Johnny Caride Programming Director  and Radio Personality for SBS’ El Zol 95.7FM. “We are very proud of our team at WXDJ-FM EL ZOL 95.7FM as they really understand our audience and have worked very hard to serve up the best radio available in the market.”

 Jesus Salas, EVP of Programming & Multiplatform Coordinator of SBS commented, “WXDJ-FM EL ZOL 95.7FM has ignited the passion of the entire Miami-Ft. Lauderdalemarket. Since the debut of the new format in El Zol 95.7FM, the station has realized steady growth. El Zol’ music and personalities have proven themselves to be incredibly popular with South Florida listeners.”

WXDJ-FM El Zol 95.7FM radio personalities have captured South Floridians with the best on air content and music. The solid ratings performance confirms Spanish Broadcasting’s leadership commitment to delivering the growing Hispanic consumer audience the best original programming throughout the South Florida area.

 

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betzy vazquez la gatita, edwin bautista, dj sheriff, luis perozo, alex sensation

jammin johnny caride, z mario alejandro, jessilebelle, sandy contigo

PHOTO CREDIT: SBS/elzol.com

 

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iPhone – Download Lamusica App                                   Android – Download Lamusica App
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About Spanish Broadcasting System, Inc.

 Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States.  SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.

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Jesus Zeus Salas Talks About Fundraising

For most non-profit organizations, fundraising is the key to success. Without volunteers doing what they can to garner donations from supporters, activities screech to a halt, and populations and causes go on being underserved. Jesus Zeus Salas, a radio broadcasting professional in Miami, is deeply involved in a number of charitable causes within his community, and has chaired multiple events (such as the Gentlemen’s Night for the Miami Children’s Hospital) that have required a significant amount of fundraising acumen. Here, Jesus Zeus Salas shares some of his tips for successful fundraising.

Gentlemens Charity Event Jesus Salas
Gentlemens Charity Event Jesus Salas

Start Early. In order to reach your fundraising goal, Jesus Zeus Salas highly recommends getting the word out about events and beginning to collect donations well in advance. Try to do things last minute, Jesus Zeus Salas says, and you’re more likely to fall up short.

Advertise Widely. One of the most crucial parts of fundraising is alerting friends, family, and the community at large that you’re having an event or campaign. As a broadcasting professional, Jesus Zeus Salas knows how to get a message out, but the basic principle is simple. Cast a wide net, invest in professional-quality materials, and be persistent.

Jesus Salas Miami Dade
Jesus Salas Miami Dade

Go Beyond Cash. When planning an event, Jesus Zeus Salas says to remember that you can ask for donations of more than just money. Planning to have food at your event? Locate a caterer or restaurant who would be willing to donate their services. Want to create flyers, brochures, or event programs? Find a printer who wants to support your cause. The possibilities are endless.

Be Patient. Fundraising is an ongoing process, says Jesus Zeus Salas, and it’s one that requires patience. Don’t expect one event to raise all of the money you’ll ever need. Instead, consider holding seasonal fundraising events, and make your organization’s biggest event of the year an annual one.

Jesus Salas is Co-chair to the Miami Children’s Hospital Foundation “Gentlemen’s Night” https://mchfdn.ejoinme.org/MyEvents/Overview/Committee/tabid/424977/Default.aspx

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How to Get Discovered in the Music Business with Jesus Zeus Salas

With over twenty years of experience in the broadcasting business, Jesus Zeus Salas has learned a thing or two about what it takes to get discovered. For aspiring musical artists, “getting discovered” is the coveted first step towards a successful and profitable career in the music industry. Jesus Zeus Salas has a few tips for those who want to get their music out there, with the goal of securing a contract with an agent and record label.

Jesus Zeus Salas, Jen Carlos Canela, Gilberto Santa Rosahoto
Jesus Zeus Salas, Jen Carlos Canela, Gilberto Santa Rosa

Develop your talent. Before you even think about getting in touch with record labels, put in the hard work that will make your music irresistible. Jesus Zeus Salas knows that it can be temping to drive right in, but developing a unique sound and personality now will make you more distinctive and attractive to labels later on.

Create a following. Record labels want to know that you’re going to be a good investment. Jesus Zeus Salas recommends playing live shows in your home city to drum up a following. In addition, and Jesus Zeus Salas cannot stress enough the importance to develop a strong online and social media presence.

Jesus Salas y Johnny Ventura
Jesus Zeus Salas y Johnny Ventura

Record a demo. Put together a compilation of five to eight of your best songs that really showcase your range and style. Jesus Zeus Salas suggests having physical CDs on hand to sell at shows, as well as a digital version.

Make a press kit. If your shows garner any reviews, combine them with a brief biography, some photos, and your demo. That way, you’ll have your act’s “resume” available to give to potential contacts in the industry at any point.

Approach labels. These days, it’s less about “getting discovered” than making that discovery happen yourself, says Jesus Zeus Salas. Research the record labels that will work best for you, and then send them your press kit. Taking the first step is often far more effective than waiting for an agent to happen to appear at one of your shows.

If your an aspiring artist, songwriter, and would like to submit your DEMO please email Jesus Zeus Salas at JSALAS@SBSMiami.com
Twitter & Instagram @SalasMedia