Congratulations to the Programming team at our flagship New York City station, WSKQ-FM (“Mega 97.9”)
Our on air team, has hit a historic point in the ratings Beating every station in New York City
SBS EVP of Programming, Jesus Salas, added “in order to achieve a #1 ranking among all of NYC radio stations, is a true showing of how team work, dedication, commitment and excellent execution of the on air strategies work remarkably well – it’s history in the making. The station has forged an unbreakable bond with millions of listeners in a truly unique way. Congratulations to the team!”
Radio continues to impact the daily lives of our Hispanic consumers. The result also reinforces Nielsen’s findings that terrestrial broadcast radio reaches 97% of the national Hispanic population each week.
These recent ratings rank WSKQ-FM as not only the most-listened-to station in the Metropolitan New York/New Jersey/Connecticut area, but also as the #1 Latino station in the nation.
Many academic hubs advocate the use of learning a second language, yet many people in the Nation have not attempted, or do not even have an interest in putting a second language under their belt. This is a sad truth, and one that needs to change if the United States wishes to climb forward to a more prosperous future of global interdependence in the world. With countries coming together in trade and business, and cultures being shared all over the world, it is necessary that Americans begin to have some understanding of the differences.
The United States population accounts for only 4% of the world, according to The United States Census. With such a small percentage of the world, it’s crazy to think that people live their lives believing that the United States is everything that the world has to offer. So many opportunities are beyond the borders, and yet the barriers of language and culture prevent Americans from gaining them. The answer is learning a language other than English. This decision is not as difficult as it seems, and only takes a little bit of effort to get enough understanding under you to make basic communications with people from other countries.
With another language in hand, Jesus Salas made his way up the ladder of the Radio Broadcasting industry, and is now the Executive Vice President of Programming for the Spanish Broadcasting System. Because of his knowledge of the Spanish language, he was given this amazing opportunity to promote himself and achieve excellent success in radio broadcasting from a very young age. If it weren’t for his diversity, Jesus may have not gotten the skills needed to make his way to the top as one of the nation’s radio broadcasting leaders.
El ZOl 106.7 WXDJ-FM was awarded the “Medallas de Cortez” radio station of the year at the Hispanic Conference hosted by Radio Ink.
“It was an EXCEPTIONAL TEAM EFFORT thatACHIEVED THIS. The programming team at El ZOL 106.7 FM Miami. Our team “Morning Host La Gatita”, Midday “Alex Sensation“, Afternoon and PD Jammin Johnny with Jessy Lebelle, Nights Zuper Mario andLuis Peroso continue to produce quality radio and I am proud of their untiring commitment and dedication,” said Jesus Salas Executive Vice President- Multiplatform Coordinator SBS.
Salas was honored to present the “Distinguished Leadership Medallas de Cortez” Award to International Latin Recording Super Star “Juanes”
The Hispanic Radio Conference panel “Tomorrow’s talent where are they, How do you find them?”
Was Moderated by Jesus Salas
This conference inspires stations, brands, advertisers, media companies, and those working in Hispanic radio and inform them about how to best take advantage of the power of Hispanic culture and consumerism across the USA today. Not only will this conference reveal strategy and tactics to increase investment by advertisers into the Hispanic radio sector, it will empower and arm those who manage, sell and program Hispanic radio and Hispanic radio platforms with the data and tools necessary to growing audience and revenues.
Jesus Salas of Miami: Awarded 2014 Involved Father Award
Jesus Salas of Miami was recently given an award for his continued and inspired devotion to his children’s lives and their education. The recent recipient of the 2014 Involved Fathers Award, awarded annually from the Fatherhood Task Force of South Florida, Jesus Salas of Miami has continually displayed an unfettered enthusiasm and zeal for his children’s education, and has become a local leading advocate for parental educational involvement.
Jesus Salas of Miami understands that children deserve fathers that maintain active and healthy involvement in their education. Parental involvement helps to provide a child with the support and framework for continued academic success, and underlines the importance of education and learning to children throughout the United States. An involved father, believes Jesus Salas of Miami, is ready, willing and able to take time out in their schedules to show legitimate focus on and interest in the educational success of their child. His commitment to his children’s academic success is largely unparalleled in his local community, and continues to serve as inspiration to other parents seeking deeper and more effective participation in the academic development and health of their children.
Jesus Salas of Miami received his nomination for this award from Mrs. Trujillo of the Everglades K-8 Center School. This professional recognized how committed and unwavering Jesus Salas of Miami is about support of a strong educational foundation, and believed him to be a stand-out amongst the fathers of his local community. His efforts to maintain a high level of educational quality for the young students of his local area continue to be an inspiration to many.
Jesus Salas Giving Children Help Through His Work and Positive Example
Jesus Salas is a strong believer in the value of education to upcoming leaders of tomorrow; children. There are numerous advantages to having a solid education during your formative years. Jesus Salas, a Miami Business Partner Volunteer with Miami-Dade County Schools, is proud to offer his time and commitment to helping children through his position.
His career spans a 20 year experience in the music industry which brought him at arms-length with some of the most celebrated icons in the music world. In the world of broadcasting, Jesus Salas’s experience is no less illustrious, with outstanding achievement in numerous aspects of the field. Jesus Salas’s current position with Spanish Broadcasting Systems (SBS) involves the overseeing of the company’s Program Directors, ensuring quality and consistency.
Jesus Salas is a big supporter of children’s organizations such as Big Brothers Big Sisters, Ameri-Corps, The Boys and Girls Club, and the YMCA. He recommends these organizations to those interested in helping kids.
Jesus Salas’ involvement as an advocate for children’s education includes his participation at the Educational Excellence School Advisory Council and the PTSA.
Jesus Salas is an active supporter of local children’s charities, including toy drives. He likes to promote the importance of helping kids to others and believes that nothing beats being a positive role model to kids by being the best you can be.
As a Miami-Dade Schools Business Partner Volunteer, Jesus Salas is able to with the principal and administration in a way that provides value through suggestions on how to make students lifelong learners. A proud resident of Miami, Jesus Salas is honored to be able to work so closely with school administration.
Jesus Salas of Miami is the Executive Vice President of Programming at Spanish Braodcasting Systems (SBS). Jesus Zeus Salas has worked extensively in the music industry, and is now a proud Miami-Dade County Schools Business Partner Volunteer.
Title: Jesus Salas of Miami a New Miami-Dade County School Business Partner Volunteer
Ricky Martin With Jesus Salas
Location: Miami, FL
Jesus Salas of Miami is a man who cares about children. He has extensive experience in the broadcasting industry, and is committed to the education and assistance of youth. He is a participant at the Educational Excellence School Advisory Council. Jesus Salas of Miami is dedicated to education and only wants the best for children all across Miami and beyond.
“I have always felt it is my calling to assist and help educate children,” Jesus Salas of Miami comments. “Children are definitely our most valuable resource. The successes of tomorrow depend on the education and wellness of today. This is why I am participating as a Miami-Dade County School Business Partner Volunteer.”
Jesus Salas of Miami believes that it is important for all children to get the best education possible, and he believes in the power of public education. He wants to work to ensure that all children are provided a free education that is comprehensive and effective.
This are the reasons Jesus Salas of Miami is proud to be a Miami-Dade County School Business Partner Volunteer. He recently attended a breakfast, and is planning on taking up the principal’s offer to spend a few hours at a local K-8 school for a better idea of how the school is being run and what kind of education the children are getting.
“Having a strong education builds the foundation for the future,” Jesus Salas of Miami says. “This is why I dedicate so much of my time to the community’s youth. I want the community to grow strong and better itself, and there is no better place to invest my time or money than in the education of youth. Not only does this benefit children, but ultimately it benefits us all.”
Jesus Salas of Miami cares deeply about children. He has been to a meeting with the Educational Excellence School Advisory Council and was Principal for a Day of a local school back in November 2013.
“Education and happiness are vital for creating functional and well-balanced adults,” Jesus Salas of Miami says. “I am honored to be a Miami-Dade County School Business Partner Volunteer. I plan on being a recurring participant in all events to come.”
About: Jesus Salas of Miami cares about the education of youth and does all he can to better it.
Jesus Zeus Salas On the Importance of Music Education
As a key player in the radio industry, Jesus Zeus Salas understands how music can affect the lives of youth. Jesus Zeus Salas has worked in the radio industry since 1992, holding his current position as Executive Vice President of Programming at Spanish Broadcasting Systems (SBS) since 2010. Because of his love for music, Jesus Zeus Salas strongly believes in the importance of music education for students. Here’s why Jesus Zeus Salas believes that music education is key to the success of youth.
Music Makes You Smarter
Did you know that music education can actually make you smarter? Jesus Zeus Salas of Miami advocates for music education due to the many studies that have shown how music helps students do better in school. Such research has found that by studying music, young people develop their brains to more quickly and easily understand complex thoughts. Jesus Zeus Salas believes that if schools begin mandating music education at a young age, children will grow up to be better thinkers.
Music is Athletic
In addition to being academic, Jesus Zeus Salas knows that music can be athletic. By learning to sing or to play an instrument, young students can better develop their coordination, lung capacity, and even their strength. This allows students who are not interested in sports to still find an activity that allows them to use their bodies. Jesus Zeus Salas asserts that through music education, students can improve both their minds and their physical health.
Music Provides an Emotional Outlet
Finally, music education is important because music provides an emotional outlet. As someone who has worked with children frequently, Jesus Salas understands that all young people need an emotional outlet where they can express their feelings in a constructive manner. Because of this, Jesus Salas is a supporter of music education in all schools.
“EL MANDRIL” IS #1 IN MORNING DRIVE IN LOS ANGELES,
beating Ryan Seacrest.
Jesus Zeus Salas, EVP of Programming of SBS said, “El Mandril continues to beat all morning shows regardless of language in all of Los Angeles. His show reaches the largest un-duplicated audience in the metro area, meaning we reach an audience that no other station reaches.”
According to the latest September 2013 Arbitron ratings book, “El Vacilon de Mandril’s” morning show has become the program of choice for Los Angeles listeners, achieving the market’s top spot during the competitive morning hours of 5 a.m. to 10 a.m. (PT).
Los Angeles: KLAX-FM (97.9FM La Raza)- “El Vacilon del Mandril” –# 1 show among Hispanic Adults 18-49 with a 9.7 share, Spanish format. #1 show in the total market, among Adults 18-49 in Los Angeles regardless of language. *Source: Los Angeles, Sept 13:Metro:Mon-Fri 6a-10a/Average Share
Los Angeles: KLAX-FM (97.9FM La Raza)- “Hispanic Radio Station” – # 1 station among Hispanic Adults 18-49 with a 4.7 share, Spanish format. # 5 station in the total market, among Adults 18-49 in Los Angeles regardless of language.*Source: Los Angeles, Sept 13:Metro:Mon-Sun 6a-12a/Average Share
Juan Carlos Hidalgo, Program Director of KLAX-FM (97.9FM La Raza) for SBS Los Angeles commented, “It is undeniable that with his charming personality and endless creativity, this outstanding communicator is enjoying tremendous success with listeners in the United States. Despite the long hours Ricardo Sanchez ‘El Mandril’ invests on the production of his morning show and his limited free time, he somehow finds time to attend almost all the events his community invites him to. Ricardo Sanchez ‘El Mandril’ with his morning show ‘El Vacilon del Mandril’ is a major success for our SBS Los Angeles cluster,” stated the Executive.
Jesus Zeus Salas on How to Get Discovered in the Music Industry
Jesus Zeus Salas, Executive Vice President of Programming for Spanish Broadcasting Systems (SBS), has been working in the radio industry for over 20 years. Since 1992, Jesus Zeus Salas has held positions in the music industry, and his experience has shown him what it takes to get discovered as a new artist in the industry. Getting discovered as a new artist is very difficult because music is such a competitive business. However, with these tips from Jesus Zeus Salas, you can begin a successful music career.
Hold Live Shows
One of the most important ways to start your successful music career and get discovered is to play live shows. Live shows gain you fans, and if your fans become dedicated, they will want to purchase your albums and band merchandise. Having a substantial fan base increases your likelihood of being discovered by a recording company, and it shows them that you can actually sell yourself to people who are interested in your music. Jesus Zeus Salas states that loyal fans are the driving force behind any successful artist.
Record a Demo
The next step in getting discovered by a recording company is to create your demo. A demo will show potential recording companies the music that you play, and having a demo on hand is wise – you never know when you could come into contact with someone who is important in the industry. In addition, you can sell your demo at live shows to begin making money and to show potential recording companies that your music will sell. Jesus Zeus Salas believes that an excellent demo is the top factor recording companies are searching for when it comes to new talent.
Distribute a Press Kit
Another important piece of beginning your successful music career is the press kit. Your press kit should have your demo as well as information on you as an artist and a headshot. In addition, the press kit should include any articles that have been published about you and your music. You can distribute this press kit to anyone in the industry whom you come into contact with.
Hire a Manager
Finally, one of the best ways to get discovered more quickly is to hire a good manager. The manager you choose needs to believe in your talent. The main benefit to having a manager is networking. Your manager will have contacts within the industry, enabling you to share your music and get discovered.
Jesus Salas Takes New York Radio Station Mega 97.9 to Number One Rank beating all radio stations
Location: New York
Jesus Salas is the EVP for programing for the Spanish Broadcasting System located in New York. He is proud to announce that, due to his efforts, he has been able to take the ratings of WSKQ-FM, otherwise known as Mega 97.9 by its listeners to the Number One ranked station in all of New York. A history making event.
A big part of this success is due to the fact that Jesus Zeus Salas has infused the radio station with the types of music that Latinos want to listen to. The station plays more bachata, which is a style that many from the Dominican Republic enjoy hearing. Jesus Zeus Salas says he is adding music like this across the board that Latinos coming from all parts of the Latin American world can enjoy.
Jesus Zeus Salas clearly understands his audience, and proves that by playing the music they want to hear. However, he also knows how to communicate with his audience by promoting his radio station in ways that reach them. Jesus Zeus Salas promotes the radio station through social media marketing and other online promotional efforts. He believes, “When you remain hyper-local, you will always have a strong place in the people’s hearts and minds.”
He also attributes much of this success to the man he has put behind the microphone at the beloved radio station. His name is Alex Sensation and he has been pulling in listeners in the middays for some time now. “It doesn’t matter where you’re from,” Jesus Zeus Salas says, “He connects with Dominicans, Puerto Ricans, Cubans, and Central and South Americans.”
Jesus Zeus Salas is excited about the performance of Alex Sensation and all the on air staff, and he has every right to be. Since the time that the radio station added Alex to their broadcasting lineup, the radio station has jumped up to number one in persons ranging in age from 18-34 and 18-49. Jesus Zeus Salas says, “It’s like a party.” That certainly seems to be the case as the radio station celebrates the fact that Mega 97.9 pulls, on average, 97 percent Hispanic listeners. What is incredible about this is that, of the population in the surrounding area, only 23 percent are Latino.
About: Jesus Zeus Salas improves radio station ratings.