The Importance of Community Involvement in Schools by Jesus Zeus Salas

Jesus Salas
Jesus Zeus Salas with Miami-Dade Superintendent Alberto Carvalho

Although Jesus Zeus Salas has made a name for himself as an award-winning, 20-year veteran of the Spanish-language broadcasting industry, he has taken a recent interest in improving educational opportunities for students in the greater Miami metro area. In light of his recent work with the Miami-Dade County Public School Juvenile Justice Center, Jesus Zeus Salas offers the following insight into why community involvement in schools is so important.

  • Numerous studies have shown that schools do better with community involvement. Drop-out rates are lower and student motivation levels are higher at schools with high community involvement, regardless of whether involvement takes place at the elementary or high school level and regardless of the economic status of the school or its students.
  • With budget cuts, many schools are not getting the support from local municipalities and governments that they need to succeed, and many of the programs that most appeal to students (such as art, music, and sports) are disappearing. Community lobbying, through writing letters to local government officials or attending school board meetings, can help preserve the systemic integrity of public school districts.
  • Community-based initiatives can often help students offer services that can help underprivileged students succeed, such as health clinics, after-school tutoring, book donation programs, and extra meal services. Volunteer hours and resources from parents, friends, and local professionals can make a world of difference for a student who may not have access to appropriate care at home.
  • When open lines of communication exist between parents, teachers, and administrators, school can be “brought home” far more easily. Many working parents don’t have the opportunity to get up to a child’s school for meetings, but regular contact through notes or brief conversations can help parents become more aware of any behavioral issues, homework expectations, and school policies. Likewise, teachers can learn more abut factors at home that may be affecting a student’s ability to perform at school.

For these reasons and more, it’s crucial that parents and local community members get involved in their schools. Today’s students are the leaders of tomorrow, and they deserve that every effort be invested in their success, betterment, and well-being. If you’re interested in finding more information about why community involvement is so important, or examples of ways that you can get involved with the schools in your own community, consider taking a look at the online resources listed below.

How to Encourage Teens to Stay in School by Jesus Zeus Salas

Jesus Salas Certificate of Appreciation
Jesus Salas Certificate of Appreciation from Everglades K-8 Career Day

Jesus Zeus Salas is a strong supporter of the Miami-Dade Public School System. Encouraged by his recent participation in the Principal for a Day Program, Jesus Zeus Salas has formed a commitment to improving education in Miami, and encouraging teens to stay in school and take advantage of all the opportunities that a thorough education has to offer. Jesus Zeus Salas offers the following tips for getting teens to stay in school:

1. Focus on the Future

For many teens who want to drop out of high school, there is a distinct disconnect between what they want now and their understanding of how it will affect them in the future. Remind teens that in today’s world, professional success relies heavily on not only a high school but college education, and that earning power is highly correlated with level of educational completion. Plus, teens gain crucial job skills in school, from reading, writing, and math abilities to skills relating to communication and problem solving.

2. Talk About Health

According to the Center for Disease Control, those who complete high school are less likely to engage in risk-taking behaviors like drug abuse and heavy drinking. Young women who stay in school are also less likely to have an unplanned pregnancy. In addition, schools frequently offer a way for financially disadvantaged students to have access to basic health care and healthy meals. Teens may not realize the benefits that school can offer outside of a career path.

3. Offer Support

If the underlying cause of a teen’s desire to drop out of high school has to do with poor grades or a sense that education isn’t “for them,” identify problem areas. Many cities and towns offer free tutoring to struggling students through a school, library, or community center. Encouragement and role modeling at home helps, too. Place an emphasis on education in the home, and consider engaging in family activities like going to a museum or learning a new skill together.

4. Look For Alternatives

It’s entirely possible that an academic career may not be what your teen has their eye on for the future. However, dropping out still isn’t the answer. Talk to your teen about possibilities like trade school instead of a traditional four-year college. While your teen is in high school, find local professionals in a career that your teen might enjoy, and try to find job, internship, or apprenticeship opportunities.

You may follow Jesus Zeus Salas on Twitter @SalasMedia

For more information about the importance of keeping teens in school, and advice on ways to prevent teens from dropping out, check out the following links:

How to Get Involved in Education by Jesus Salas

Kids who are in school right now are the thinkers, leaders, and doers of tomorrow. But in many places in the United States, the education system simply isn’t receiving the support and resources it needs to provide students with the guidance they need to excel. Jesus Salas, who recently participated in his Miami community’s Principal Day initiative, suggests the following ways that you can get involved in your community’s schools, whether or not you’re a parent.

Jesus Salas
Jesus Salas with Miami-Dade Superintendent Alberto Carvalho

Be a Tutor

Many students today don’t have family members who have the time to help them with their homework after school. If you have a talent for reading, math, or any other subject, think about volunteering your time to help kids brush up on concepts they need to spend a little extra time with. Even if your algebra days are long gone and you couldn’t tell a coordinating conjunction from a transitive verb if your life depended on it, consider helping kids manage their time by showing them the value of making schedules.

Attend School Meetings

As a tax-paying member of your community, you have the right to be involved in school board meetings. Just by showing up, you’ll show administrators that you care about the quality of your community’s education. Feel free to ask questions and voice your opinion about the issues that you feel matter the most. If you’re a parent, joining a PTA (Parent-Teacher Association) can give an extra boost to your administrative involvement.

Support Leadership and Development

This is an avenue for you to push for quality education with your wallet. Help establish scholarship funds to send teachers to workshops and conferences. Or, create a funding pool for students who want to attend outside educational programs they might not be able to afford themselves. This type of fund can also help students cover the cost of college applications.

Stay Informed

It’s especially important for supporters of public schools to stay informed about what’s going on in the government when it comes to education. Currently, many states have bills in their legislative branches that seek to limit certain aspects of instruction, or that are cutting funding from various program. Know what issues are up for vote in your community. If there’s a ballot initiative in your community that affects education, get out and vote.

Talk to Your Schools

Principal Day is just one of many community initiatives that bring individuals and schools together to improve educational opportunities and access. Get in touch with your local schools to see how you can best support them, and what options are available for volunteering or other involvement.


Jesus Salas with Chairman Commissioner Sosa
Jesus Salas with Chairman Commissioner Rebeca Sosa distributing toys with Santa.

Jesus Salas Joins Toy Giveaway for Less Fortunate

Jesus Salas was the Master of Ceremony for the Children and Youth Life Christmas event toy giveaway. This event began 16 years ago for disabled, terminally ill and disadvantaged children to be able to experience a Magical Christmas that due to dire needs they would never have had. The foundation President Lillian Vila along with Dr. Garcia have worked diligently to make this event a success each year.

“A lot of these children do not have a long life due to medical illness or condition and this is a chance to put a smile on these beautiful children” Jesus Salas said.

For Jesus Salas, charity and kindness are traits that are a part of regular, everyday life. Always willing to help someone out of a jam, Jesus Salas will put aside anything in order to help your situation.

Jesus Salas with Marine Gunnery Sergeant Victore
Jesus Salas with Marine Gunnery Sergeant Victore

As a highly successful achiever, Jesus Salas knows that there’s a lot to be said for hard work. However, Jesus Salas doesn’t put so much stock in hard work that he forgets about the role of charity. After all, not everyone can turn around their immediate situation with a good dose of hard work. Some people are truly down on their luck, and need a helping hand to pull them up and get them “back in the game.”

Jesus Salas Giving Toys
Jesus Salas Giving Toys

Currently, Jesus Salas is in the process of planning a Gentlemen’s Night Fund raiser for this coming April that will benefit the Miami Children’s Hospital Foundation. As the event’s co-chair, Jesus Salas Miami has a lot of organizational and strategic responsibilities. Fortunately for Jesus Salas Miami (and the Foundation) those are his strengths!

Jesus Salas with Lillian Vila of Children Youth Life Foundation
Jesus Salas with Lillian Vila of Children Youth Life Foundation
Jesus Salas with Fanny Navarro animal trainer Zoo Miami (former Metro-Zoo)
Jesus Salas with Fanny Navarro animal trainer Zoo Miami (former Metro-Zoo)

Jesus Salas serves as Executive Vice President of Programming at Spanish Broadcasting Systems while doing all of the other things Jesus Salas enjoys. In 2012 alone, Jesus Salas Miami received two high-profile industry awards, adopted a new pet, and has been busy as a volunteer.

Jesus Salas at the Miami Dade Public School Juvenile Justice Center
Jesus Salas (right) and Steven W. Payne Jr.

Location: Miami, FL

Jesus Salas is honored to announce that he was chosen to serve as Principal for a Day in the Miami-Dade County school system. A professional in communications, Jesus Salas believes in investing time and energy in children and their education.

“Education is a huge part of the opportunity to excel personally and professionally for kids today,” said Jesus Salas. “Investing in education means investing in the economy, and helping the leaders of the future achieve success.”

Principal Day gives over 400 business and community leaders the opportunity to see firsthand a day in the life of a Miami-Dade County public school. In conjunction with the Greater Miami Chamber of Commerce, small business owners, corporate executives and elected officials can translate their ideas and interests into direct resources for schools.

As Principal for a Day, Jesus Salas had the chance to participate in the daily activities of students at the Miami Dade County Public School Juvenile Justice Center. Here, he was greeted warmly by Site Administrator Mr. Steven W. Payne Jr, and then received a whirlwind tour of the school, visiting classes and interacting with students. Jesus Salas provided assistance to students and teachers in the realm of technology, provided motivational exercises, and told the kids about his own work in a question and answer section.

“The students were very attentive in our conversations and interactions,” Jesus Salas remarked. “Future goals and dreams are a big part of their lives, and they wanted to know more about how they can achieve those goals. The students were very interested in the entertainment business, in particular, and I answered questions about getting into various aspects of the field, from writing, rapping, singing and acting, to wanting to take business administration classes. It was an excellent experience.”

A proponent of excellence in education and community service in general, Jesus Salas valued the learning experience, and hopes to continue his involvement with the school. At the end of the school day, Jesus Salas met with the Superintendent Daryl Borroff Wolf. Superintendent Wolf invited Jesus Salas to join the Advisory committee for the Center, an offer that he was delighted to receive.

About: Jesus Salas is the Executive Vice President of Programming at Spanish Broadcasting Systems.



Jesus Salas Radio Ink Programmer of the year 2012

Radio Ink Medallas de Cortez Programmer of the Year 2012: Jesus Salas Miami

Jesus Salas Miami is proud to have been honored by Radio Ink as the Medallas de Cortez Programmer of the Year 2012.  As a radio programmer with more than twenty years of experience under his belt, this award comes as a tremendous honor for Jesus Salas Miami.  Years of hard work, and flexibility (Jesus Salas Miami switched from FM to XM and back again) which makes Jesus Salas Miami a noteworthy candidate. He hopes to be a viable candidate yet again in 2013.


Jesus Salas Media Professional

Jesus Salas with Carlos Vives


Jesus Salas Miami began his career in the radio business at a young age, advancing quickly as a respected and successful Hispanic radio programmer.  He began his career as an on-air radio personality and at 19 years of age was appointed the program director for the station.

In 1997 Jesus Salas was named Program Director for WSKQ-FM and WPAT-FM New York, where he and his terrific team led WSKQ-FM to number one 12+ (Arbitron Spring & Summer 1998)

In 2004, Jesus Salas joined Univision Radio as Program Director. Two years later Jesus Salas accepted a national position in Washington DC with XM Satellite Radio, as Senior Program Director where he managed Latin channels Caliente (tropical), Viva (Latin pop) Aguila (Regional Mexican) and Caricia (Spanish oldies). At XM Satellite radio he spearheaded a national marketing campaign to grow the Hispanic subscriber base achieving immediate positive results.

Jesus Salas currently serves as the Executive VP of Programming and Multi-Platform coordinator for Spanish Broadcasting System Radio, TV, Digital and concert divisions in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico.

Jesus Salas has strong leadership skills and thorough knowledge of the Latin formats, along with a very intense attention to detail, and an overall top notch work ethic. He has a proven track record in discovering, training, cultivating and coaching successful Latin on-air personalities.

Jesus Salas with Miami-Dade County Mayor Carlos Gimenez (to left)

Online PR News – 13-September-2012 –There’s a lot more to a man than the rewards he receives, the accolades that fall upon his name.  However, it’s sure worth noting when a man like Jesus Salas Miami is the recipient of two high-profile awards, in addition to carrying a great reputation through the radio industry.

2012 was a big year for Jesus Salas Miami – a very big year.  Not only did the Spanish Broadcasting Systems Executive Vice President of Programming take home Radio Ink’s “Programmer of the Year” award, but he’ll also be walking into 2013 with another honor about his shoulders…

Jesus Salas Miami is the proud recipient of Monitor Latino’s Recognition of Achievement.  For those who are outside the industry, Monitor Latino is the equivalent of Billboard for the Latin music industry.  Tracking the airplay of singles throughout the United States and Mexico, Monitor Latino is the authority on “who’s who” and “what’s what” in the Latin music industry.

For Jesus Salas Miami to receive the Monitor Latino Recognition of Achievement 2012 award is a big deal.  Of course, it’s an honor to receive an award of this nature any time.  However, 2012 is an important year for Jesus Salas Miami.  The year marks his 20th anniversary in the music industry!

Jesus Salas Miami first got his start at WXDJ-FM Miami where was an on-air personality.  Then, at the young age of 19, he was promoted to be the Program Director at WXDJ-FM.  His career hasn’t looked back since.

When considering all of the possible ways he could celebrate 20 years of life in the music industry, few options are more appealing to Jesus Salas Miami than receiving the Monitor Latino Recognition of Achievement award.

As for now, Jesus Salas Miami intends to continue working as hard as he can.  And, who knows… he might just earn the prestigious award one or two more times in his future!

Jesus Salas Miami is proud to have been honored by Radio Ink as the Medallas de Cortez Programmer of the Year 2012.  As a radio programmer with more than twenty years of experience under his belt, this award comes as a tremendous honor for Jesus Salas Miami.  Years of hard work, and flexibility (Jesus Salas Miami switched from FM to XM and back again) make him a noteworthy candidate. He hopes to be a viable candidate yet again in 2013.

Jesus Salas Miami – A Strong Leader

Those who know Jesus Salas Miami may use a host of different adjectives and phrases to describe him.  However, there’s one phrase that’s sure to come up again and again: “strong leader.”  If Jesus Salas Miami is anything, he’s a strong leader.

Jesus Salas on TV
Jesus Salas on TV interview

At the young age of 19, Jesus Salas Miami was promoted from an on-air personality to Program Director at WXDJ-FM Miami.  As if 19 weren’t at a young enough age to be a radio DJ, the management team at WXDJ-FM recognized Jesus Salas Miami as worthy of even more responsibility.

As the station’s Program Director, Jesus Salas Miami oversaw the various station operations and monitored the DJs’ performances.  He excelled in this leadership role and quickly moved on his career to new levels of achievement.

Today, in 2012, Jesus Salas Miami is the Executive Vice President of Programming at Spanish Broadcasting Systems (also in Miami).  His leadership responsibilities at SBS are multifold, ranging from basic management and organization tasks to inspiring teams to get behind sales and marketing initiatives.

What may seem to be an insurmountable obstacle for some executives is but another day in the office for Jesus Salas Miami.  Of course, earning his reputation as a strong leader was no small task.  Though Jesus Salas Miami does have a natural talent for leadership, he had to hone and cultivate his skills over two decades in order to become the leader that he is today.

Jesus Salas Miami believes that while it’s possible to be talented in the realm of leadership, no one is a “natural leader.”  Even the best leaders have to practice for years and go through many trials in order to earn the respect of others.  Though Jesus Salas Miami has come a long way, he still feels that he has much to learn as a leader.