Jesus Zeus Salas On the Importance of Music Education

As a key player in the radio industry, Jesus Zeus Salas understands how music can affect the lives of youth. Jesus Zeus Salas has worked in the radio industry since 1992, holding his current position as Executive Vice President of Programming at Spanish Broadcasting Systems (SBS) since 2010. Because of his love for music, Jesus Zeus Salas strongly believes in the importance of music education for students. Here’s why Jesus Zeus Salas believes that music education is key to the success of youth.

Jesus Z. Salas and Enrique Iglesias shooting video
Jesus Z. Salas and Enrique Iglesias shooting video

Music Makes You Smarter

Did you know that music education can actually make you smarter? Jesus Zeus Salas of Miami advocates for music education due to the many studies that have shown how music helps students do better in school. Such research has found that by studying music, young people develop their brains to more quickly and easily understand complex thoughts. Jesus Zeus Salas believes that if schools begin mandating music education at a young age, children will grow up to be better thinkers.

Music is Athletic

In addition to being academic, Jesus Zeus Salas knows that music can be athletic. By learning to sing or to play an instrument, young students can better develop their coordination, lung capacity, and even their strength. This allows students who are not interested in sports to still find an activity that allows them to use their bodies. Jesus Zeus Salas asserts that through music education, students can improve both their minds and their physical health.

Music Provides an Emotional Outlet

Finally, music education is important because music provides an emotional outlet. As someone who has worked with children frequently, Jesus Salas understands that all young people need an emotional outlet where they can express their feelings in a constructive manner. Because of this, Jesus Salas is a supporter of music education in all schools.

SBS Radio station, KLAX-FM “La Raza 97.9 FM” (online at http://www.979laraza.com)

is the # 1 HISPANIC STATION IN THE MARKET.

 “EL MANDRIL” IS #1 IN MORNING DRIVE IN LOS ANGELES,

beating Ryan Seacrest.

               Spanish Broadcasting Radio Jesus Salas

Jesus Zeus Salas, EVP of Programming of SBS said, “El Mandril continues to beat all morning shows regardless of language in all of Los Angeles. His show reaches the largest un-duplicated audience in the metro area, meaning we reach an audience that no other station reaches.”

According to the latest September 2013 Arbitron ratings book, “El Vacilon de Mandril’s” morning show has become the program of choice for Los Angeles listeners, achieving the market’s top spot during the competitive morning hours of 5 a.m. to 10 a.m. (PT).

  • Los Angeles: KLAX-FM (97.9FM La Raza)- “El Vacilon del Mandril” – # 1 show among Hispanic Adults 18-49 with a 9.7 share, Spanish format. #1 show in the total market, among Adults 18-49 in Los Angeles regardless of language. *Source: Los Angeles, Sept 13:Metro:Mon-Fri 6a-10a/Average Share

  • Los Angeles: KLAX-FM (97.9FM La Raza)- “Hispanic Radio Station” – # 1 station among Hispanic Adults 18-49 with a 4.7 share, Spanish format. # 5 station in the total market, among Adults 18-49 in Los Angeles regardless of language.*Source: Los Angeles, Sept 13:Metro:Mon-Sun 6a-12a/Average Share

Juan Carlos Hidalgo, Program Director of KLAX-FM (97.9FM La Raza) for SBS Los Angeles commented, “It is undeniable that with his charming personality and endless creativity, this outstanding communicator is enjoying tremendous success with listeners in the United States. Despite the long hours Ricardo Sanchez ‘El Mandril’ invests on the production of his morning show and his limited free time, he somehow finds time to attend almost all the events his community invites him to. Ricardo Sanchez ‘El Mandril’ with his morning show ‘El Vacilon del Mandril’ is a major success for our SBS Los Angeles cluster,” stated the Executive.

 

Jesus Zeus Salas on How to Get Discovered in the Music Industry

 

Jesus Zeus Salas, Executive Vice President of Programming for Spanish Broadcasting Systems (SBS), has been working in the radio industry for over 20 years. Since 1992, Jesus Zeus Salas has held positions in the music industry, and his experience has shown him what it takes to get discovered as a new artist in the industry. Getting discovered as a new artist is very difficult because music is such a competitive business. However, with these tips from Jesus Zeus Salas, you can begin a successful music career.

 

Jesus Salas and Tommy Mottola (legendary Manager)
Jesus Salas and Tommy Mottola (legendary Manager)

Hold Live Shows

 

One of the most important ways to start your successful music career and get discovered is to play live shows. Live shows gain you fans, and if your fans become dedicated, they will want to purchase your albums and band merchandise. Having a substantial fan base increases your likelihood of being discovered by a recording company, and it shows them that you can actually sell yourself to people who are interested in your music. Jesus Zeus Salas states that loyal fans are the driving force behind any successful artist.

 

Record a Demo

 

The next step in getting discovered by a recording company is to create your demo. A demo will show potential recording companies the music that you play, and having a demo on hand is wise – you never know when you could come into contact with someone who is important in the industry. In addition, you can sell your demo at live shows to begin making money and to show potential recording companies that your music will sell. Jesus Zeus Salas believes that an excellent demo is the top factor recording companies are searching for when it comes to new talent.

 

Distribute a Press Kit

 

Another important piece of beginning your successful music career is the press kit. Your press kit should have your demo as well as information on you as an artist and a headshot. In addition, the press kit should include any articles that have been published about you and your music. You can distribute this press kit to anyone in the industry whom you come into contact with.

 

Hire a Manager

 

Finally, one of the best ways to get discovered more quickly is to hire a good manager. The manager you choose needs to believe in your talent. The main benefit to having a manager is networking. Your manager will have contacts within the industry, enabling you to share your music and get discovered.

Jesus Salas Takes New York Radio Station Mega 97.9 to Number One Rank beating all radio stations

Location: New York
Jesus Salas is the EVP for programing for the Spanish Broadcasting System located in New York. He is proud to announce that, due to his efforts, he has been able to take the ratings of WSKQ-FM, otherwise known as Mega 97.9 by its listeners to the Number One ranked station in all of New York. A history making event.

Raul Alarcon with NY team Jesus Salas
CEO Raul Alarcon with Jesus Salas and NY team

A big part of this success is due to the fact that Jesus Zeus Salas has infused the radio station with the types of music that Latinos want to listen to. The station plays more bachata, which is a style that many from the Dominican Republic enjoy hearing. Jesus Zeus Salas says he is adding music like this across the board that Latinos coming from all parts of the Latin American world can enjoy.

Jesus Zeus Salas clearly understands his audience, and proves that by playing the music they want to hear. However, he also knows how to communicate with his audience by promoting his radio station in ways that reach them. Jesus Zeus Salas promotes the radio station through social media marketing and other online promotional efforts. He believes, “When you remain hyper-local, you will always have a strong place in the people’s hearts and minds.”

Jesus Salas with Arturo Sosa
EVP Jesus Salas with PD Arturo Sosa

He also attributes much of this success to the man he has put behind the microphone at the beloved radio station. His name is Alex Sensation and he has been pulling in listeners in the middays for some time now. “It doesn’t matter where you’re from,” Jesus Zeus Salas says, “He connects with Dominicans, Puerto Ricans, Cubans, and Central and South Americans.”

Jesus Zeus Salas is excited about the performance of Alex Sensation and all the on air staff, and he has every right to be. Since the time that the radio station added Alex to their broadcasting lineup, the radio station has jumped up to number one in persons ranging in age from 18-34 and 18-49. Jesus Zeus Salas says, “It’s like a party.” That certainly seems to be the case as the radio station celebrates the fact that Mega 97.9 pulls, on average, 97 percent Hispanic listeners. What is incredible about this is that, of the population in the surrounding area, only 23 percent are Latino.

About: Jesus Zeus Salas improves radio station ratings.

Networking Tips from Jesus Salas of Miami

Having worked in radio for the past 20 years, Jesus Salas of Miami knows the importance of networking. As companies attempt to find ways to connect with the Millennials, Jesus Salas of Miami has some tips for both companies and individuals.

Jesus Salas SBS Miami Radio
Jesus Salas SBS Miami Radio

The internet has opened up a huge range of options and ways to network that have never before been seen. People have more ways than ever to connect with those that they know and to make connections with others through those that they know. Jesus Salas of Miami encourages Miami’s citizens, as well as those nationwide, to work to make connections.

Jesus Salas of Miami attended Miami’s annual Conference held by Radio Ink. This type of event is the perfect place to make contacts. Attending events on topics that you are interested in is the best way to make contacts that you are sure have similar goals, interests, and knowledge to you. People attend events like these in order to meet ideas with like-minded people.

Use Social Networking

Jesus Salas of Miami knows Miami’s businesses have benefitted from the move to social media. Jesus Salas recommends using social networking to everyone, as it can work to the advantage of both businesses and individuals. Businesses have the opportunity to market and reach their consumer base like never before with targeted ads and promotions. Today’s digital society allows consumers to better get to know a brand. That is also a benefit for individuals. Many people have found professional connections and success through connection on social networking sites like LinkedIn. Jesus Salas of Miami does warn people to be sure they are responsible about their use of social networks, however, as they can easily turn from helpful to damaging.

Jesus Zeus Salas and Enrique Iglesias
Jesus Zeus Salas and Enrique Iglesias

Connect with Similar People

Whether using social networks, or getting out in the world to meet like-minded people at a conference at event, Jesus Salas of Miami encourages Miami’s young people, as well as those nationwide to get out and connect with others. Salas says that young people often do not realize the opportunities that they have as a young person to learn about a person and their business. Jesus Salas encourages young people to begin to develop their interests and to take some time to ask for tours or to participate in summer programs. It’s never too early to begin establishing contacts.

Jesus Salas of Miami knows that networking can be hard, but technology is a huge help to that cause. It helps bring people together as far as events and meeting each other. Jesus Salas of Miami encourages people to use the gift of technology to help better connect with each other.

Using Technology to Your Advantage

Inaugural Gentlemen’s Night Out Raised More Than $400,000

The events were chaired by Jesus Salas, Executive Vice President of Programming for Spanish Broadcasting Systems (SBS), and John Agnetti, Esq., Partner at Hoffman, Larin & Agnetti, P.A.

Co Chairs Jesus Salas and John Agnetti with Tim Hardaway
Co Chairs Jesus Salas and John Agnetti with Tim Hardaway

CORAL GABLES – Hundreds of business and community leaders recently joined together for All in Fore the Kids – two fundraising events to support one cause – the children and families at Miami Children’s Hospital (MCH). The events raised more than $400,000 for Miami Children’s Hospital Foundation.

Jesus Salas, Dr. Kini, John Agnetti, Ricky Patel
Jesus Salas, Dr. N. Kini, John Agnetti, Dan LaMorte, Ricky Patel

Held at the Biltmore Hotel & Golf Course, All in Fore the Kids kicked off with the Inaugural Gentlemen’s Night Out on April 18 and culminated with the Miami Children’s 31st Annual Corporate Golf Invitational on April 19.

Jesus Salas presenting at charity event
Jesus Salas presenting at charity event

Formed in response to the highly successful Wine, Women & Shoes event, Gentlemen’s Night Out is an exclusive, sophisticated gentlemen’s event featuring tastings of premium scotches, spirits and selections of the finest cigars. Featuring a silent auction and entertainment, this event served as an opportunity for men to come together for networking, entertainment, camaraderie and philanthropy.

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SPANISH BROADCASTING SYSTEM’ WXDJ-FM EL ZOL 95.7FM

No. 1 As Miami-Ft.Lauderdale’s Leader Among

Hispanic Adults 18-34

http://elzol.com/wp-content/uploads/slideshow-gallery/EL%20ZOL%20NEW%20670x360.jpg

PHOTO CREDIT: SBS

Miami FL. (April 18th, 2013)—Spanish Broadcasting System, Inc. (SBS); (NASDAQ: SBSA), today announced that its Miami station WXDJ-FM “EL ZOL 95.7FM” achieved significant ratings gains and strengthened its market position in Arbitron’s recently-released March 2013 book. WXDJ-FM EL ZOL 95.7FMSBS Miami station has captured the number one position amongst all Hispanic FM stations in the Miami-Ft. Lauderdale market, for Adults 18-34.

·         Miami-Ft. Lauderdale: WXDJ-FM (EL ZOL 95.7FM)#1 station amongst Hispanic Adults 18-34 with a 10.0 share, Spanish format. *Source: Miami-Ft. Lauderdale- Hollywood, Mar13: Metro: M-S 6am-12m Used/Average Share.

 “It is really a matter of concentrating on the fundamentals.  We instituted a few changes to our clocks, focused on our music, created some great commercials to air on WXDJ-FM El Zol 95.7FM and ran some on-air promotional contesting – all of which are proving to be very effective with the results speaking for themselves,” said “Jammin” Johnny Caride Programming Director  and Radio Personality for SBS’ El Zol 95.7FM. “We are very proud of our team at WXDJ-FM EL ZOL 95.7FM as they really understand our audience and have worked very hard to serve up the best radio available in the market.”

 Jesus Salas, EVP of Programming & Multiplatform Coordinator of SBS commented, “WXDJ-FM EL ZOL 95.7FM has ignited the passion of the entire Miami-Ft. Lauderdalemarket. Since the debut of the new format in El Zol 95.7FM, the station has realized steady growth. El Zol’ music and personalities have proven themselves to be incredibly popular with South Florida listeners.”

WXDJ-FM El Zol 95.7FM radio personalities have captured South Floridians with the best on air content and music. The solid ratings performance confirms Spanish Broadcasting’s leadership commitment to delivering the growing Hispanic consumer audience the best original programming throughout the South Florida area.

 

http://elzol.com/images/dj/betzy-thumb.jpghttp://elzol.com/images/dj/edwin-thumbs.jpghttp://elzol.com/images/dj/sherrif-thumbs.jpg

http://elzol.com/images/dj/luis-thumb.jpghttp://elzol.com/images/dj/alex-thumbs.jpghttp://elzol.com/images/dj/johnny-thumb.jpg

http://elzol.com/images/dj/zupermario-thumb.jpghttps://sphotos-b.xx.fbcdn.net/hphotos-ash3/167436_1827964378119_1479898_n.jpghttps://si0.twimg.com/profile_images/3291638285/3c64f0cdfde54d1e7ca8a5975cd8d693.jpeg

betzy vazquez la gatita, edwin bautista, dj sheriff, luis perozo, alex sensation

jammin johnny caride, z mario alejandro, jessilebelle, sandy contigo

PHOTO CREDIT: SBS/elzol.com

 

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iPhone Download Lamusica App                                   AndroidDownload Lamusica App
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About Spanish Broadcasting System, Inc.

 Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States.  SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.

Jesus Zeus Salas Talks About Fundraising

For most non-profit organizations, fundraising is the key to success. Without volunteers doing what they can to garner donations from supporters, activities screech to a halt, and populations and causes go on being underserved. Jesus Zeus Salas, a radio broadcasting professional in Miami, is deeply involved in a number of charitable causes within his community, and has chaired multiple events (such as the Gentlemen’s Night for the Miami Children’s Hospital) that have required a significant amount of fundraising acumen. Here, Jesus Zeus Salas shares some of his tips for successful fundraising.

Gentlemens Charity Event Jesus Salas
Gentlemens Charity Event Jesus Salas

Start Early. In order to reach your fundraising goal, Jesus Zeus Salas highly recommends getting the word out about events and beginning to collect donations well in advance. Try to do things last minute, Jesus Zeus Salas says, and you’re more likely to fall up short.

Advertise Widely. One of the most crucial parts of fundraising is alerting friends, family, and the community at large that you’re having an event or campaign. As a broadcasting professional, Jesus Zeus Salas knows how to get a message out, but the basic principle is simple. Cast a wide net, invest in professional-quality materials, and be persistent.

Jesus Salas Miami Dade
Jesus Salas Miami Dade

Go Beyond Cash. When planning an event, Jesus Zeus Salas says to remember that you can ask for donations of more than just money. Planning to have food at your event? Locate a caterer or restaurant who would be willing to donate their services. Want to create flyers, brochures, or event programs? Find a printer who wants to support your cause. The possibilities are endless.

Be Patient. Fundraising is an ongoing process, says Jesus Zeus Salas, and it’s one that requires patience. Don’t expect one event to raise all of the money you’ll ever need. Instead, consider holding seasonal fundraising events, and make your organization’s biggest event of the year an annual one.

Jesus Salas is Co-chair to the Miami Children’s Hospital Foundation “Gentlemen’s Night” https://mchfdn.ejoinme.org/MyEvents/Overview/Committee/tabid/424977/Default.aspx

How to Get Discovered in the Music Business with Jesus Zeus Salas

With over twenty years of experience in the broadcasting business, Jesus Zeus Salas has learned a thing or two about what it takes to get discovered. For aspiring musical artists, “getting discovered” is the coveted first step towards a successful and profitable career in the music industry. Jesus Zeus Salas has a few tips for those who want to get their music out there, with the goal of securing a contract with an agent and record label.

Jesus Zeus Salas, Jen Carlos Canela, Gilberto Santa Rosahoto
Jesus Zeus Salas, Jen Carlos Canela, Gilberto Santa Rosa

Develop your talent. Before you even think about getting in touch with record labels, put in the hard work that will make your music irresistible. Jesus Zeus Salas knows that it can be temping to drive right in, but developing a unique sound and personality now will make you more distinctive and attractive to labels later on.

Create a following. Record labels want to know that you’re going to be a good investment. Jesus Zeus Salas recommends playing live shows in your home city to drum up a following. In addition, and Jesus Zeus Salas cannot stress enough the importance to develop a strong online and social media presence.

Jesus Salas y Johnny Ventura
Jesus Zeus Salas y Johnny Ventura

Record a demo. Put together a compilation of five to eight of your best songs that really showcase your range and style. Jesus Zeus Salas suggests having physical CDs on hand to sell at shows, as well as a digital version.

Make a press kit. If your shows garner any reviews, combine them with a brief biography, some photos, and your demo. That way, you’ll have your act’s “resume” available to give to potential contacts in the industry at any point.

Approach labels. These days, it’s less about “getting discovered” than making that discovery happen yourself, says Jesus Zeus Salas. Research the record labels that will work best for you, and then send them your press kit. Taking the first step is often far more effective than waiting for an agent to happen to appear at one of your shows.

If your an aspiring artist, songwriter, and would like to submit your DEMO please email Jesus Zeus Salas at JSALAS@SBSMiami.com
Twitter & Instagram @SalasMedia

Jesus Zeus Salas Has First EESAC Meeting

When he served as Principal for a Day at the Miami Dade County Public School Juvenile Justice Center last year, Jesus Zeus Salas was invited to serve on the Center’s “EESAC.” The Education Excellence School Advisory Committee is a crucial part of educational administration in the state of Florida, and Jesus Zeus Salas was honored to accept a seat on the committee after his day spent motivating students, assisting with technological concerns, and speaking with vendors to get the school the best possible prices on supplies and equipment.

Jesus Salas at the Miami Dade Public School Juvenile Justice Center
Jesus Salas with Principal S.Payne Miami Dade Public School Juvenile Justice Center

As a member of the Education Excellence School Advisory Committee, Jesus Zeus Salas will be part of the sole governing body of the school. When he sits in on his first meeting on March 13, 2013, Jesus Zeus Salas will assist administrators as they make decisions related to educational improvement and various accountability processes.

The EESAC first became a part of Florida schools in the early 1990s as part of a larger scheme to reform the educational system and better hold teachers and administrators accountable for the success of their students. In addition to general decision making, Jesus Zeus Salas will have a voice in involving stakeholders of all kinds in the decision-making process. Jesus Zeus Salas will also help administrators prepare the School Improvement Plan (SIP) documents on a yearly basis, and review progress throughout the school year. Finally, Jesus Zeus Salas will help to ensure that the Juvenile Justice Center adheres to all state and district goals and standards.

Jesus Zeus Salas looks forward to his continued involvement with the Juvenile Justice Center. In addition to serving on the EESAC, Jesus Zeus Salas hopes to work further with students as he did on his day as principal, helping them to form long-term goals and acquire the skills that they need to achieve them.