Tag: spanish broadcasting systems

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The Value of Learning a Second Language

Many academic hubs advocate the use of learning a second language, yet many people in the Nation have not attempted, or do not even have an interest in putting a second language under their belt. This is a sad truth, and one that needs to change if the United States wishes to climb forward to a more prosperous future of global interdependence in the world. With countries coming together in trade and business, and cultures being shared all over the world, it is necessary that Americans begin to have some understanding of the differences.

Presenting on Stage Jesus Salas
Presenting on Stage Jesus Salas on a radio show

The United States population accounts for only 4% of the world, according to The United States Census. With such a small percentage of the world, it’s crazy to think that people live their lives believing that the United States is everything that the world has to offer. So many opportunities are beyond the borders, and yet the barriers of language and culture prevent Americans from gaining them. The answer is learning a language other than English. This decision is not as difficult as it seems, and only takes a little bit of effort to get enough understanding under you to make basic communications with people from other countries.

With another language in hand, Jesus Salas made his way up the ladder of the Radio Broadcasting industry, and is now the Executive Vice President of Programming for the Spanish Broadcasting System. Because of his knowledge of the Spanish language, he was given this amazing opportunity to promote himself and achieve excellent success in radio broadcasting from a very young age. If it weren’t for his diversity, Jesus may have not gotten the skills needed to make his way to the top as one of the nation’s radio broadcasting leaders.

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El ZOl 106.7 WXDJ-FM was awarded the “Medallas de Cortez” radio station of the year at the Hispanic Conference hosted by Radio Ink. 

JESUS SALAS RECEIVES "STATION OF THE YEAR" AWARD FOR EL ZOL 106.7FM (Miami)
JESUS SALAS ACCEPTS “STATION OF THE YEAR” AWARD FOR EL ZOL 106.7FM (Miami)

“It was an EXCEPTIONAL TEAM EFFORT that ACHIEVED THIS. The programming team at El ZOL 106.7 FM Miami. Our team “Morning Host La Gatita”, Midday “Alex Sensation“, Afternoon and PD Jammin Johnny with Jessy Lebelle, Nights Zuper Mario and Luis Peroso continue to produce quality radio and I am proud of their untiring commitment and dedication,” said Jesus Salas Executive Vice President- Multiplatform Coordinator SBS.

Salas was honored to present the “Distinguished Leadership Medallas de Cortez” Award to International Latin Recording Super Star “Juanes”

Jesus Salas Presents Award to "Juanes"
Jesus Salas Presents Award to “Juanes”

The Hispanic Radio Conference panel “Tomorrow’s talent where are they, How do you find them?”

Was Moderated by Jesus Salas

Jesus Salas Presenting Moderator at Radio Ink
Jesus Salas Presenting Moderator at Radio Ink

This conference inspires stations, brands, advertisers, media companies, and those working in Hispanic radio and inform them about how to best take advantage of the power of Hispanic culture and consumerism across the USA today. Not only will this conference reveal strategy and tactics to increase investment by advertisers into the Hispanic radio sector, it will empower and arm those who manage, sell and program Hispanic radio and Hispanic radio platforms with the data and tools necessary to growing audience and revenues.

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Location: Miami, Florida

Jesus Salas is a community outreach member for the CHAPMAN Partnership for the Homeless.

Since opening their doors in 1995, Chapman Partnership has admitted nearly 100,000 men, women and children experiencing homelessness in Miami, Fl and the surrounding areas. Their mission to provide comprehensive services to empower homeless residents to become self-sufficient and regain their lives.

Jesus Salas believes that the organization is providing life-altering experiences for the local homeless community. When a person becomes homeless, it affects every aspect of their life. It attacks the person’s self-esteem and makes them feel hopeless. Nothing is more debilitating then feeling helpless in one’s ability to provide for their family and their future.

“I am working on bringing awareness to the homeless family situation in South Florida to the Hispanic community. I was deeply touched by visiting the center the first time and seeing the families and the children receiving such an amazing care and support to get their lives back on track” said Jesus Salas.

The center treats each person as an individual and uses a holistic approach to care. Chapman Partnership not only provides emergency housing, but also provides a wide array of programs such as: comprehensive case management; health, mental and dental care; day care and after school services; job development, training, and placement, plus help from a variety of social service agencies, volunteers, donors and partners

Along the way to 100,000 admissions, Chapman Partnership has also achieved many other impressive milestones such as: So far, they have admitted nearly 20,000 homeless children and with the help of their 20,000 volunteers, they serve 3 hot meals a day, 365 days a year, adding up to 800,000 meals per year. Chapman Partnership also offers medical and dental. Their two medical clinics have seen more than 167,000 patient and their mobile dental unit has performed more than 76,500 procedures. What What impresses Jesus Salas the most is the organizations success rate, which is an amazing 64% in placing their residents into permanent or transitional housing compared to the nations average of 15%.

Besides being a committee outreach member for Chapman Partnership, Jesus Salas is also involved in other community organizations such as the Children Youth Life Foundation for the terminally ill kids, being the co-chair for Miami Children’s Hospital Foundation “Inaugural Gentleman’s Night”,  raised over $400k for the inaugural event for the foundation. Is a Miami-Dade County School business partner and is very involved within the local community and donates both time and money to the various causes.

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Jesus Salas Giving Children Help Through His Work and Positive Example

Jesus Salas is a strong believer in the value of education to upcoming leaders of tomorrow; children. There are numerous advantages to having a solid education during your formative years. Jesus Salas, a Miami Business Partner Volunteer with Miami-Dade County Schools, is proud to offer his time and commitment to helping children through his position.

Jesus Zeus Salas Presenting
Jesus Zeus Salas Presenting

His career spans a 20 year experience in the music industry which brought him at arms-length with some of the most celebrated icons in the music world. In the world of broadcasting, Jesus Salas’s experience is no less illustrious, with outstanding achievement in numerous aspects of the field. Jesus Salas’s current position with Spanish Broadcasting Systems (SBS) involves the overseeing of the company’s Program Directors, ensuring quality and consistency.

Jesus Salas is a big supporter of children’s organizations such as Big Brothers Big Sisters, Ameri-Corps, The Boys and Girls Club, and the YMCA. He recommends these organizations to those interested in helping kids.

Jesus Salas’ involvement as an advocate for children’s education includes his participation at the Educational Excellence School Advisory Council and the PTSA.

Jesus Zeus Salas with New York #1 Mega 97.9 FM team
Jesus Zeus Salas with New York #1 Mega 97.9 FM team

Jesus Salas is an active supporter of local children’s charities, including toy drives. He likes to promote the importance of helping kids to others and believes that nothing beats being a positive role model to kids by being the best you can be.

As a Miami-Dade Schools Business Partner Volunteer, Jesus Salas is able to with the principal and administration in a way that provides value through suggestions on how to make students lifelong learners. A proud resident of Miami, Jesus Salas is honored to be able to work so closely with school administration.

About:
Jesus Salas of Miami is the Executive Vice President of Programming at Spanish Braodcasting Systems (SBS). Jesus Zeus Salas has worked extensively in the music industry, and is now a proud Miami-Dade County Schools Business Partner Volunteer.

 

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Jesus Zeus Salas On the Importance of Music Education

As a key player in the radio industry, Jesus Zeus Salas understands how music can affect the lives of youth. Jesus Zeus Salas has worked in the radio industry since 1992, holding his current position as Executive Vice President of Programming at Spanish Broadcasting Systems (SBS) since 2010. Because of his love for music, Jesus Zeus Salas strongly believes in the importance of music education for students. Here’s why Jesus Zeus Salas believes that music education is key to the success of youth.

Jesus Z. Salas and Enrique Iglesias shooting video
Jesus Z. Salas and Enrique Iglesias shooting video

Music Makes You Smarter

Did you know that music education can actually make you smarter? Jesus Zeus Salas of Miami advocates for music education due to the many studies that have shown how music helps students do better in school. Such research has found that by studying music, young people develop their brains to more quickly and easily understand complex thoughts. Jesus Zeus Salas believes that if schools begin mandating music education at a young age, children will grow up to be better thinkers.

Music is Athletic

In addition to being academic, Jesus Zeus Salas knows that music can be athletic. By learning to sing or to play an instrument, young students can better develop their coordination, lung capacity, and even their strength. This allows students who are not interested in sports to still find an activity that allows them to use their bodies. Jesus Zeus Salas asserts that through music education, students can improve both their minds and their physical health.

Music Provides an Emotional Outlet

Finally, music education is important because music provides an emotional outlet. As someone who has worked with children frequently, Jesus Salas understands that all young people need an emotional outlet where they can express their feelings in a constructive manner. Because of this, Jesus Salas is a supporter of music education in all schools.

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Jesus Zeus Salas on How to Get Discovered in the Music Industry

 

Jesus Zeus Salas, Executive Vice President of Programming for Spanish Broadcasting Systems (SBS), has been working in the radio industry for over 20 years. Since 1992, Jesus Zeus Salas has held positions in the music industry, and his experience has shown him what it takes to get discovered as a new artist in the industry. Getting discovered as a new artist is very difficult because music is such a competitive business. However, with these tips from Jesus Zeus Salas, you can begin a successful music career.

 

Jesus Salas and Tommy Mottola (legendary Manager)
Jesus Salas and Tommy Mottola (legendary Manager)

Hold Live Shows

 

One of the most important ways to start your successful music career and get discovered is to play live shows. Live shows gain you fans, and if your fans become dedicated, they will want to purchase your albums and band merchandise. Having a substantial fan base increases your likelihood of being discovered by a recording company, and it shows them that you can actually sell yourself to people who are interested in your music. Jesus Zeus Salas states that loyal fans are the driving force behind any successful artist.

 

Record a Demo

 

The next step in getting discovered by a recording company is to create your demo. A demo will show potential recording companies the music that you play, and having a demo on hand is wise – you never know when you could come into contact with someone who is important in the industry. In addition, you can sell your demo at live shows to begin making money and to show potential recording companies that your music will sell. Jesus Zeus Salas believes that an excellent demo is the top factor recording companies are searching for when it comes to new talent.

 

Distribute a Press Kit

 

Another important piece of beginning your successful music career is the press kit. Your press kit should have your demo as well as information on you as an artist and a headshot. In addition, the press kit should include any articles that have been published about you and your music. You can distribute this press kit to anyone in the industry whom you come into contact with.

 

Hire a Manager

 

Finally, one of the best ways to get discovered more quickly is to hire a good manager. The manager you choose needs to believe in your talent. The main benefit to having a manager is networking. Your manager will have contacts within the industry, enabling you to share your music and get discovered.

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Jesus Salas Takes New York Radio Station Mega 97.9 to Number One Rank beating all radio stations

Location: New York
Jesus Salas is the EVP for programing for the Spanish Broadcasting System located in New York. He is proud to announce that, due to his efforts, he has been able to take the ratings of WSKQ-FM, otherwise known as Mega 97.9 by its listeners to the Number One ranked station in all of New York. A history making event.

Raul Alarcon with NY team Jesus Salas
CEO Raul Alarcon with Jesus Salas and NY team

A big part of this success is due to the fact that Jesus Zeus Salas has infused the radio station with the types of music that Latinos want to listen to. The station plays more bachata, which is a style that many from the Dominican Republic enjoy hearing. Jesus Zeus Salas says he is adding music like this across the board that Latinos coming from all parts of the Latin American world can enjoy.

Jesus Zeus Salas clearly understands his audience, and proves that by playing the music they want to hear. However, he also knows how to communicate with his audience by promoting his radio station in ways that reach them. Jesus Zeus Salas promotes the radio station through social media marketing and other online promotional efforts. He believes, “When you remain hyper-local, you will always have a strong place in the people’s hearts and minds.”

Jesus Salas with Arturo Sosa
EVP Jesus Salas with PD Arturo Sosa

He also attributes much of this success to the man he has put behind the microphone at the beloved radio station. His name is Alex Sensation and he has been pulling in listeners in the middays for some time now. “It doesn’t matter where you’re from,” Jesus Zeus Salas says, “He connects with Dominicans, Puerto Ricans, Cubans, and Central and South Americans.”

Jesus Zeus Salas is excited about the performance of Alex Sensation and all the on air staff, and he has every right to be. Since the time that the radio station added Alex to their broadcasting lineup, the radio station has jumped up to number one in persons ranging in age from 18-34 and 18-49. Jesus Zeus Salas says, “It’s like a party.” That certainly seems to be the case as the radio station celebrates the fact that Mega 97.9 pulls, on average, 97 percent Hispanic listeners. What is incredible about this is that, of the population in the surrounding area, only 23 percent are Latino.

About: Jesus Zeus Salas improves radio station ratings.

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SPANISH BROADCASTING SYSTEM’ WXDJ-FM EL ZOL 95.7FM

No. 1 As Miami-Ft.Lauderdale’s Leader Among

Hispanic Adults 18-34

http://elzol.com/wp-content/uploads/slideshow-gallery/EL%20ZOL%20NEW%20670x360.jpg

PHOTO CREDIT: SBS

Miami FL. (April 18th, 2013)—Spanish Broadcasting System, Inc. (SBS); (NASDAQ: SBSA), today announced that its Miami station WXDJ-FM “EL ZOL 95.7FM” achieved significant ratings gains and strengthened its market position in Arbitron’s recently-released March 2013 book. WXDJ-FM EL ZOL 95.7FM a SBS Miami station has captured the number one position amongst all Hispanic FM stations in the Miami-Ft. Lauderdale market, for Adults 18-34.

·         Miami-Ft. Lauderdale: WXDJ-FM (EL ZOL 95.7FM)– #1 station amongst Hispanic Adults 18-34 with a 10.0 share, Spanish format. *Source: Miami-Ft. Lauderdale- Hollywood, Mar13: Metro: M-S 6am-12m Used/Average Share.

 “It is really a matter of concentrating on the fundamentals.  We instituted a few changes to our clocks, focused on our music, created some great commercials to air on WXDJ-FM El Zol 95.7FM and ran some on-air promotional contesting – all of which are proving to be very effective with the results speaking for themselves,” said “Jammin” Johnny Caride Programming Director  and Radio Personality for SBS’ El Zol 95.7FM. “We are very proud of our team at WXDJ-FM EL ZOL 95.7FM as they really understand our audience and have worked very hard to serve up the best radio available in the market.”

 Jesus Salas, EVP of Programming & Multiplatform Coordinator of SBS commented, “WXDJ-FM EL ZOL 95.7FM has ignited the passion of the entire Miami-Ft. Lauderdalemarket. Since the debut of the new format in El Zol 95.7FM, the station has realized steady growth. El Zol’ music and personalities have proven themselves to be incredibly popular with South Florida listeners.”

WXDJ-FM El Zol 95.7FM radio personalities have captured South Floridians with the best on air content and music. The solid ratings performance confirms Spanish Broadcasting’s leadership commitment to delivering the growing Hispanic consumer audience the best original programming throughout the South Florida area.

 

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http://elzol.com/images/dj/luis-thumb.jpghttp://elzol.com/images/dj/alex-thumbs.jpghttp://elzol.com/images/dj/johnny-thumb.jpg

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betzy vazquez la gatita, edwin bautista, dj sheriff, luis perozo, alex sensation

jammin johnny caride, z mario alejandro, jessilebelle, sandy contigo

PHOTO CREDIT: SBS/elzol.com

 

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iPhone – Download Lamusica App                                   Android – Download Lamusica App
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About Spanish Broadcasting System, Inc.

 Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States.  SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.

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Jesus Zeus Salas Talks About Fundraising

For most non-profit organizations, fundraising is the key to success. Without volunteers doing what they can to garner donations from supporters, activities screech to a halt, and populations and causes go on being underserved. Jesus Zeus Salas, a radio broadcasting professional in Miami, is deeply involved in a number of charitable causes within his community, and has chaired multiple events (such as the Gentlemen’s Night for the Miami Children’s Hospital) that have required a significant amount of fundraising acumen. Here, Jesus Zeus Salas shares some of his tips for successful fundraising.

Gentlemens Charity Event Jesus Salas
Gentlemens Charity Event Jesus Salas

Start Early. In order to reach your fundraising goal, Jesus Zeus Salas highly recommends getting the word out about events and beginning to collect donations well in advance. Try to do things last minute, Jesus Zeus Salas says, and you’re more likely to fall up short.

Advertise Widely. One of the most crucial parts of fundraising is alerting friends, family, and the community at large that you’re having an event or campaign. As a broadcasting professional, Jesus Zeus Salas knows how to get a message out, but the basic principle is simple. Cast a wide net, invest in professional-quality materials, and be persistent.

Jesus Salas Miami Dade
Jesus Salas Miami Dade

Go Beyond Cash. When planning an event, Jesus Zeus Salas says to remember that you can ask for donations of more than just money. Planning to have food at your event? Locate a caterer or restaurant who would be willing to donate their services. Want to create flyers, brochures, or event programs? Find a printer who wants to support your cause. The possibilities are endless.

Be Patient. Fundraising is an ongoing process, says Jesus Zeus Salas, and it’s one that requires patience. Don’t expect one event to raise all of the money you’ll ever need. Instead, consider holding seasonal fundraising events, and make your organization’s biggest event of the year an annual one.

Jesus Salas is Co-chair to the Miami Children’s Hospital Foundation “Gentlemen’s Night” https://mchfdn.ejoinme.org/MyEvents/Overview/Committee/tabid/424977/Default.aspx

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How to Get Discovered in the Music Business with Jesus Zeus Salas

With over twenty years of experience in the broadcasting business, Jesus Zeus Salas has learned a thing or two about what it takes to get discovered. For aspiring musical artists, “getting discovered” is the coveted first step towards a successful and profitable career in the music industry. Jesus Zeus Salas has a few tips for those who want to get their music out there, with the goal of securing a contract with an agent and record label.

Jesus Zeus Salas, Jen Carlos Canela, Gilberto Santa Rosahoto
Jesus Zeus Salas, Jen Carlos Canela, Gilberto Santa Rosa

Develop your talent. Before you even think about getting in touch with record labels, put in the hard work that will make your music irresistible. Jesus Zeus Salas knows that it can be temping to drive right in, but developing a unique sound and personality now will make you more distinctive and attractive to labels later on.

Create a following. Record labels want to know that you’re going to be a good investment. Jesus Zeus Salas recommends playing live shows in your home city to drum up a following. In addition, and Jesus Zeus Salas cannot stress enough the importance to develop a strong online and social media presence.

Jesus Salas y Johnny Ventura
Jesus Zeus Salas y Johnny Ventura

Record a demo. Put together a compilation of five to eight of your best songs that really showcase your range and style. Jesus Zeus Salas suggests having physical CDs on hand to sell at shows, as well as a digital version.

Make a press kit. If your shows garner any reviews, combine them with a brief biography, some photos, and your demo. That way, you’ll have your act’s “resume” available to give to potential contacts in the industry at any point.

Approach labels. These days, it’s less about “getting discovered” than making that discovery happen yourself, says Jesus Zeus Salas. Research the record labels that will work best for you, and then send them your press kit. Taking the first step is often far more effective than waiting for an agent to happen to appear at one of your shows.

If your an aspiring artist, songwriter, and would like to submit your DEMO please email Jesus Zeus Salas at JSALAS@SBSMiami.com
Twitter & Instagram @SalasMedia