Congratulations to the Programming team at our flagship New York City station, WSKQ-FM (“Mega 97.9”)
Our on air team, has hit a historic point in the ratings Beating every station in New York City
SBS EVP of Programming, Jesus Salas, added “in order to achieve a #1 ranking among all of NYC radio stations, is a true showing of how team work, dedication, commitment and excellent execution of the on air strategies work remarkably well – it’s history in the making. The station has forged an unbreakable bond with millions of listeners in a truly unique way. Congratulations to the team!”
Radio continues to impact the daily lives of our Hispanic consumers. The result also reinforces Nielsen’s findings that terrestrial broadcast radio reaches 97% of the national Hispanic population each week.
These recent ratings rank WSKQ-FM as not only the most-listened-to station in the Metropolitan New York/New Jersey/Connecticut area, but also as the #1 Latino station in the nation.
Many academic hubs advocate the use of learning a second language, yet many people in the Nation have not attempted, or do not even have an interest in putting a second language under their belt. This is a sad truth, and one that needs to change if the United States wishes to climb forward to a more prosperous future of global interdependence in the world. With countries coming together in trade and business, and cultures being shared all over the world, it is necessary that Americans begin to have some understanding of the differences.
The United States population accounts for only 4% of the world, according to The United States Census. With such a small percentage of the world, it’s crazy to think that people live their lives believing that the United States is everything that the world has to offer. So many opportunities are beyond the borders, and yet the barriers of language and culture prevent Americans from gaining them. The answer is learning a language other than English. This decision is not as difficult as it seems, and only takes a little bit of effort to get enough understanding under you to make basic communications with people from other countries.
With another language in hand, Jesus Salas made his way up the ladder of the Radio Broadcasting industry, and is now the Executive Vice President of Programming for the Spanish Broadcasting System. Because of his knowledge of the Spanish language, he was given this amazing opportunity to promote himself and achieve excellent success in radio broadcasting from a very young age. If it weren’t for his diversity, Jesus may have not gotten the skills needed to make his way to the top as one of the nation’s radio broadcasting leaders.
El ZOl 106.7 WXDJ-FM was awarded the “Medallas de Cortez” radio station of the year at the Hispanic Conference hosted by Radio Ink.
“It was an EXCEPTIONAL TEAM EFFORT thatACHIEVED THIS. The programming team at El ZOL 106.7 FM Miami. Our team “Morning Host La Gatita”, Midday “Alex Sensation“, Afternoon and PD Jammin Johnny with Jessy Lebelle, Nights Zuper Mario andLuis Peroso continue to produce quality radio and I am proud of their untiring commitment and dedication,” said Jesus Salas Executive Vice President- Multiplatform Coordinator SBS.
Salas was honored to present the “Distinguished Leadership Medallas de Cortez” Award to International Latin Recording Super Star “Juanes”
The Hispanic Radio Conference panel “Tomorrow’s talent where are they, How do you find them?”
Was Moderated by Jesus Salas
This conference inspires stations, brands, advertisers, media companies, and those working in Hispanic radio and inform them about how to best take advantage of the power of Hispanic culture and consumerism across the USA today. Not only will this conference reveal strategy and tactics to increase investment by advertisers into the Hispanic radio sector, it will empower and arm those who manage, sell and program Hispanic radio and Hispanic radio platforms with the data and tools necessary to growing audience and revenues.
Jesus Salas of Miami: Awarded 2014 Involved Father Award
Jesus Salas of Miami was recently given an award for his continued and inspired devotion to his children’s lives and their education. The recent recipient of the 2014 Involved Fathers Award, awarded annually from the Fatherhood Task Force of South Florida, Jesus Salas of Miami has continually displayed an unfettered enthusiasm and zeal for his children’s education, and has become a local leading advocate for parental educational involvement.
Jesus Salas of Miami understands that children deserve fathers that maintain active and healthy involvement in their education. Parental involvement helps to provide a child with the support and framework for continued academic success, and underlines the importance of education and learning to children throughout the United States. An involved father, believes Jesus Salas of Miami, is ready, willing and able to take time out in their schedules to show legitimate focus on and interest in the educational success of their child. His commitment to his children’s academic success is largely unparalleled in his local community, and continues to serve as inspiration to other parents seeking deeper and more effective participation in the academic development and health of their children.
Jesus Salas of Miami received his nomination for this award from Mrs. Trujillo of the Everglades K-8 Center School. This professional recognized how committed and unwavering Jesus Salas of Miami is about support of a strong educational foundation, and believed him to be a stand-out amongst the fathers of his local community. His efforts to maintain a high level of educational quality for the young students of his local area continue to be an inspiration to many.
Title: Jesus Salas of Miami a New Miami-Dade County School Business Partner Volunteer
Ricky Martin With Jesus Salas
Location: Miami, FL
Jesus Salas of Miami is a man who cares about children. He has extensive experience in the broadcasting industry, and is committed to the education and assistance of youth. He is a participant at the Educational Excellence School Advisory Council. Jesus Salas of Miami is dedicated to education and only wants the best for children all across Miami and beyond.
“I have always felt it is my calling to assist and help educate children,” Jesus Salas of Miami comments. “Children are definitely our most valuable resource. The successes of tomorrow depend on the education and wellness of today. This is why I am participating as a Miami-Dade County School Business Partner Volunteer.”
Jesus Salas of Miami believes that it is important for all children to get the best education possible, and he believes in the power of public education. He wants to work to ensure that all children are provided a free education that is comprehensive and effective.
This are the reasons Jesus Salas of Miami is proud to be a Miami-Dade County School Business Partner Volunteer. He recently attended a breakfast, and is planning on taking up the principal’s offer to spend a few hours at a local K-8 school for a better idea of how the school is being run and what kind of education the children are getting.
“Having a strong education builds the foundation for the future,” Jesus Salas of Miami says. “This is why I dedicate so much of my time to the community’s youth. I want the community to grow strong and better itself, and there is no better place to invest my time or money than in the education of youth. Not only does this benefit children, but ultimately it benefits us all.”
Jesus Salas of Miami cares deeply about children. He has been to a meeting with the Educational Excellence School Advisory Council and was Principal for a Day of a local school back in November 2013.
“Education and happiness are vital for creating functional and well-balanced adults,” Jesus Salas of Miami says. “I am honored to be a Miami-Dade County School Business Partner Volunteer. I plan on being a recurring participant in all events to come.”
About: Jesus Salas of Miami cares about the education of youth and does all he can to better it.
Jesus Salas of Miami participates in the Children Youth Life Foundation Toy Drive to serve at risk children.
Location: Stephen P. Clark Building Downtown Miami, FL
Jesus Salas of Miami participated once again with the Children and Youth Life Foundation of Miami. According to Jesus Salas of Miami, this organization is an important nonprofit organization that addresses the needs of those most marginalized and at risk in the Miami community – specifically, young people.
The Children and Youth Life Foundation of Miami has publicized the problem of uninsured children, says Jesus Salas of Miami. It is for this reason that Jesus Salas of Miami has worked hard to support solutions for this problem, which disproportionally affects disadvantaged and disabled children from low-income families. According to Jesus Salas of Miami, the Children and Youth Life Foundation has been working to support these families since 1980 – that’s almost 35 years in the field.
According to Jesus Salas of Miami, the program focuses both on children and their parents, providing resources about issues of abuse and supporting the safety, health, and wellness of children. Some of the resources provided by the organization include medical services, health counseling, food, and school supplies, says Jesus Salas of Miami.
“I am truly thrilled and humbled to be participating in the CYL Foundation Toy Drive this holiday season,” comments Jesus Salas of Miami. “This program works so closely with disabled and disadvantaged youth, and it’s so important to provide services beyond just basic healthcare.” According to Jesus Salas of Miami, one of the best things about a holiday toy drive is its positive effect on children’s emotional health – which itself can be the best medicine.
Past toy drives have been enormous events, with visits from local celebrities – like the mascot of the Florida Marlins baseball team, Billy the Marlin. According to Jesus Salas of Miami, the fun factor is one that is often overlooked by charity and nonprofit organizations that deal with serious issues such as those of disabled and disadvantaged children and youth. For Jesus Salas of Miami, helping out kids doesn’t just mean bringing their medical needs to the forefront – it also means helping these young people enjoy a better life with a brighter future. The CYL Foundation’s toy drive will do just that, says Jesus Salas of Miami.
About: Jesus Salas of Miami is a broadcasting veteran with a vested interest in serving the children of his community.
Jesus Zeus Salas On the Importance of Music Education
As a key player in the radio industry, Jesus Zeus Salas understands how music can affect the lives of youth. Jesus Zeus Salas has worked in the radio industry since 1992, holding his current position as Executive Vice President of Programming at Spanish Broadcasting Systems (SBS) since 2010. Because of his love for music, Jesus Zeus Salas strongly believes in the importance of music education for students. Here’s why Jesus Zeus Salas believes that music education is key to the success of youth.
Music Makes You Smarter
Did you know that music education can actually make you smarter? Jesus Zeus Salas of Miami advocates for music education due to the many studies that have shown how music helps students do better in school. Such research has found that by studying music, young people develop their brains to more quickly and easily understand complex thoughts. Jesus Zeus Salas believes that if schools begin mandating music education at a young age, children will grow up to be better thinkers.
Music is Athletic
In addition to being academic, Jesus Zeus Salas knows that music can be athletic. By learning to sing or to play an instrument, young students can better develop their coordination, lung capacity, and even their strength. This allows students who are not interested in sports to still find an activity that allows them to use their bodies. Jesus Zeus Salas asserts that through music education, students can improve both their minds and their physical health.
Music Provides an Emotional Outlet
Finally, music education is important because music provides an emotional outlet. As someone who has worked with children frequently, Jesus Salas understands that all young people need an emotional outlet where they can express their feelings in a constructive manner. Because of this, Jesus Salas is a supporter of music education in all schools.
For most non-profit organizations, fundraising is the key to success. Without volunteers doing what they can to garner donations from supporters, activities screech to a halt, and populations and causes go on being underserved. Jesus Zeus Salas, a radio broadcasting professional in Miami, is deeply involved in a number of charitable causes within his community, and has chaired multiple events (such as the Gentlemen’s Night for the Miami Children’s Hospital) that have required a significant amount of fundraising acumen. Here, Jesus Zeus Salas shares some of his tips for successful fundraising.
Start Early. In order to reach your fundraising goal, Jesus Zeus Salas highly recommends getting the word out about events and beginning to collect donations well in advance. Try to do things last minute, Jesus Zeus Salas says, and you’re more likely to fall up short.
Advertise Widely. One of the most crucial parts of fundraising is alerting friends, family, and the community at large that you’re having an event or campaign. As a broadcasting professional, Jesus Zeus Salas knows how to get a message out, but the basic principle is simple. Cast a wide net, invest in professional-quality materials, and be persistent.
Go Beyond Cash. When planning an event, Jesus Zeus Salas says to remember that you can ask for donations of more than just money. Planning to have food at your event? Locate a caterer or restaurant who would be willing to donate their services. Want to create flyers, brochures, or event programs? Find a printer who wants to support your cause. The possibilities are endless.
Be Patient. Fundraising is an ongoing process, says Jesus Zeus Salas, and it’s one that requires patience. Don’t expect one event to raise all of the money you’ll ever need. Instead, consider holding seasonal fundraising events, and make your organization’s biggest event of the year an annual one.