The Value of Learning a Second Language

Many academic hubs advocate the use of learning a second language, yet many people in the Nation have not attempted, or do not even have an interest in putting a second language under their belt. This is a sad truth, and one that needs to change if the United States wishes to climb forward to a more prosperous future of global interdependence in the world. With countries coming together in trade and business, and cultures being shared all over the world, it is necessary that Americans begin to have some understanding of the differences.

Presenting on Stage Jesus Salas
Presenting on Stage Jesus Salas on a radio show

The United States population accounts for only 4% of the world, according to The United States Census. With such a small percentage of the world, it’s crazy to think that people live their lives believing that the United States is everything that the world has to offer. So many opportunities are beyond the borders, and yet the barriers of language and culture prevent Americans from gaining them. The answer is learning a language other than English. This decision is not as difficult as it seems, and only takes a little bit of effort to get enough understanding under you to make basic communications with people from other countries.

With another language in hand, Jesus Salas made his way up the ladder of the Radio Broadcasting industry, and is now the Executive Vice President of Programming for the Spanish Broadcasting System. Because of his knowledge of the Spanish language, he was given this amazing opportunity to promote himself and achieve excellent success in radio broadcasting from a very young age. If it weren’t for his diversity, Jesus may have not gotten the skills needed to make his way to the top as one of the nation’s radio broadcasting leaders.

El ZOl 106.7 WXDJ-FM was awarded the “Medallas de Cortez” radio station of the year at the Hispanic Conference hosted by Radio Ink. 

JESUS SALAS RECEIVES "STATION OF THE YEAR" AWARD FOR EL ZOL 106.7FM (Miami)
JESUS SALAS ACCEPTS “STATION OF THE YEAR” AWARD FOR EL ZOL 106.7FM (Miami)

“It was an EXCEPTIONAL TEAM EFFORT that ACHIEVED THIS. The programming team at El ZOL 106.7 FM Miami. Our team “Morning Host La Gatita”, Midday “Alex Sensation“, Afternoon and PD Jammin Johnny with Jessy Lebelle, Nights Zuper Mario and Luis Peroso continue to produce quality radio and I am proud of their untiring commitment and dedication,” said Jesus Salas Executive Vice President- Multiplatform Coordinator SBS.

Salas was honored to present the “Distinguished Leadership Medallas de Cortez” Award to International Latin Recording Super Star “Juanes”

Jesus Salas Presents Award to "Juanes"
Jesus Salas Presents Award to “Juanes”

The Hispanic Radio Conference panel “Tomorrow’s talent where are they, How do you find them?”

Was Moderated by Jesus Salas

Jesus Salas Presenting Moderator at Radio Ink
Jesus Salas Presenting Moderator at Radio Ink

This conference inspires stations, brands, advertisers, media companies, and those working in Hispanic radio and inform them about how to best take advantage of the power of Hispanic culture and consumerism across the USA today. Not only will this conference reveal strategy and tactics to increase investment by advertisers into the Hispanic radio sector, it will empower and arm those who manage, sell and program Hispanic radio and Hispanic radio platforms with the data and tools necessary to growing audience and revenues.

Location: Miami, Florida

Jesus Salas is a community outreach member for the CHAPMAN Partnership for the Homeless.

Since opening their doors in 1995, Chapman Partnership has admitted nearly 100,000 men, women and children experiencing homelessness in Miami, Fl and the surrounding areas. Their mission to provide comprehensive services to empower homeless residents to become self-sufficient and regain their lives.

Jesus Salas believes that the organization is providing life-altering experiences for the local homeless community. When a person becomes homeless, it affects every aspect of their life. It attacks the person’s self-esteem and makes them feel hopeless. Nothing is more debilitating then feeling helpless in one’s ability to provide for their family and their future.

I am working on bringing awareness to the homeless family situation in South Florida to the Hispanic community. I was deeply touched by visiting the center the first time and seeing the families and the children receiving such an amazing care and support to get their lives back on track” said Jesus Salas.

The center treats each person as an individual and uses a holistic approach to care. Chapman Partnership not only provides emergency housing, but also provides a wide array of programs such as: comprehensive case management; health, mental and dental care; day care and after school services; job development, training, and placement, plus help from a variety of social service agencies, volunteers, donors and partners

Along the way to 100,000 admissions, Chapman Partnership has also achieved many other impressive milestones such as: So far, they have admitted nearly 20,000 homeless children and with the help of their 20,000 volunteers, they serve 3 hot meals a day, 365 days a year, adding up to 800,000 meals per year. Chapman Partnership also offers medical and dental. Their two medical clinics have seen more than 167,000 patient and their mobile dental unit has performed more than 76,500 procedures. What What impresses Jesus Salas the most is the organizations success rate, which is an amazing 64% in placing their residents into permanent or transitional housing compared to the nations average of 15%.

Besides being a committee outreach member for Chapman Partnership, Jesus Salas is also involved in other community organizations such as the Children Youth Life Foundation for the terminally ill kids, being the co-chair for Miami Children’s Hospital Foundation “Inaugural Gentleman’s Night”,  raised over $400k for the inaugural event for the foundation. Is a Miami-Dade County School business partner and is very involved within the local community and donates both time and money to the various causes.

Jesus Salas Giving Children Help Through His Work and Positive Example

Jesus Salas is a strong believer in the value of education to upcoming leaders of tomorrow; children. There are numerous advantages to having a solid education during your formative years. Jesus Salas, a Miami Business Partner Volunteer with Miami-Dade County Schools, is proud to offer his time and commitment to helping children through his position.

Jesus Zeus Salas Presenting
Jesus Zeus Salas Presenting

His career spans a 20 year experience in the music industry which brought him at arms-length with some of the most celebrated icons in the music world. In the world of broadcasting, Jesus Salas’s experience is no less illustrious, with outstanding achievement in numerous aspects of the field. Jesus Salas’s current position with Spanish Broadcasting Systems (SBS) involves the overseeing of the company’s Program Directors, ensuring quality and consistency.

Jesus Salas is a big supporter of children’s organizations such as Big Brothers Big Sisters, Ameri-Corps, The Boys and Girls Club, and the YMCA. He recommends these organizations to those interested in helping kids.

Jesus Salas’ involvement as an advocate for children’s education includes his participation at the Educational Excellence School Advisory Council and the PTSA.

Jesus Zeus Salas with New York #1 Mega 97.9 FM team
Jesus Zeus Salas with New York #1 Mega 97.9 FM team

Jesus Salas is an active supporter of local children’s charities, including toy drives. He likes to promote the importance of helping kids to others and believes that nothing beats being a positive role model to kids by being the best you can be.

As a Miami-Dade Schools Business Partner Volunteer, Jesus Salas is able to with the principal and administration in a way that provides value through suggestions on how to make students lifelong learners. A proud resident of Miami, Jesus Salas is honored to be able to work so closely with school administration.

About:
Jesus Salas of Miami is the Executive Vice President of Programming at Spanish Braodcasting Systems (SBS). Jesus Zeus Salas has worked extensively in the music industry, and is now a proud Miami-Dade County Schools Business Partner Volunteer.

 

SBS Radio station, KLAX-FM “La Raza 97.9 FM” (online at http://www.979laraza.com)

is the # 1 HISPANIC STATION IN THE MARKET.

 “EL MANDRIL” IS #1 IN MORNING DRIVE IN LOS ANGELES,

beating Ryan Seacrest.

               Spanish Broadcasting Radio Jesus Salas

Jesus Zeus Salas, EVP of Programming of SBS said, “El Mandril continues to beat all morning shows regardless of language in all of Los Angeles. His show reaches the largest un-duplicated audience in the metro area, meaning we reach an audience that no other station reaches.”

According to the latest September 2013 Arbitron ratings book, “El Vacilon de Mandril’s” morning show has become the program of choice for Los Angeles listeners, achieving the market’s top spot during the competitive morning hours of 5 a.m. to 10 a.m. (PT).

  • Los Angeles: KLAX-FM (97.9FM La Raza)- “El Vacilon del Mandril” – # 1 show among Hispanic Adults 18-49 with a 9.7 share, Spanish format. #1 show in the total market, among Adults 18-49 in Los Angeles regardless of language. *Source: Los Angeles, Sept 13:Metro:Mon-Fri 6a-10a/Average Share

  • Los Angeles: KLAX-FM (97.9FM La Raza)- “Hispanic Radio Station” – # 1 station among Hispanic Adults 18-49 with a 4.7 share, Spanish format. # 5 station in the total market, among Adults 18-49 in Los Angeles regardless of language.*Source: Los Angeles, Sept 13:Metro:Mon-Sun 6a-12a/Average Share

Juan Carlos Hidalgo, Program Director of KLAX-FM (97.9FM La Raza) for SBS Los Angeles commented, “It is undeniable that with his charming personality and endless creativity, this outstanding communicator is enjoying tremendous success with listeners in the United States. Despite the long hours Ricardo Sanchez ‘El Mandril’ invests on the production of his morning show and his limited free time, he somehow finds time to attend almost all the events his community invites him to. Ricardo Sanchez ‘El Mandril’ with his morning show ‘El Vacilon del Mandril’ is a major success for our SBS Los Angeles cluster,” stated the Executive.

 

Jesus Zeus Salas on How to Get Discovered in the Music Industry

 

Jesus Zeus Salas, Executive Vice President of Programming for Spanish Broadcasting Systems (SBS), has been working in the radio industry for over 20 years. Since 1992, Jesus Zeus Salas has held positions in the music industry, and his experience has shown him what it takes to get discovered as a new artist in the industry. Getting discovered as a new artist is very difficult because music is such a competitive business. However, with these tips from Jesus Zeus Salas, you can begin a successful music career.

 

Jesus Salas and Tommy Mottola (legendary Manager)
Jesus Salas and Tommy Mottola (legendary Manager)

Hold Live Shows

 

One of the most important ways to start your successful music career and get discovered is to play live shows. Live shows gain you fans, and if your fans become dedicated, they will want to purchase your albums and band merchandise. Having a substantial fan base increases your likelihood of being discovered by a recording company, and it shows them that you can actually sell yourself to people who are interested in your music. Jesus Zeus Salas states that loyal fans are the driving force behind any successful artist.

 

Record a Demo

 

The next step in getting discovered by a recording company is to create your demo. A demo will show potential recording companies the music that you play, and having a demo on hand is wise – you never know when you could come into contact with someone who is important in the industry. In addition, you can sell your demo at live shows to begin making money and to show potential recording companies that your music will sell. Jesus Zeus Salas believes that an excellent demo is the top factor recording companies are searching for when it comes to new talent.

 

Distribute a Press Kit

 

Another important piece of beginning your successful music career is the press kit. Your press kit should have your demo as well as information on you as an artist and a headshot. In addition, the press kit should include any articles that have been published about you and your music. You can distribute this press kit to anyone in the industry whom you come into contact with.

 

Hire a Manager

 

Finally, one of the best ways to get discovered more quickly is to hire a good manager. The manager you choose needs to believe in your talent. The main benefit to having a manager is networking. Your manager will have contacts within the industry, enabling you to share your music and get discovered.

Jesus Salas Takes New York Radio Station Mega 97.9 to Number One Rank beating all radio stations

Location: New York
Jesus Salas is the EVP for programing for the Spanish Broadcasting System located in New York. He is proud to announce that, due to his efforts, he has been able to take the ratings of WSKQ-FM, otherwise known as Mega 97.9 by its listeners to the Number One ranked station in all of New York. A history making event.

Raul Alarcon with NY team Jesus Salas
CEO Raul Alarcon with Jesus Salas and NY team

A big part of this success is due to the fact that Jesus Zeus Salas has infused the radio station with the types of music that Latinos want to listen to. The station plays more bachata, which is a style that many from the Dominican Republic enjoy hearing. Jesus Zeus Salas says he is adding music like this across the board that Latinos coming from all parts of the Latin American world can enjoy.

Jesus Zeus Salas clearly understands his audience, and proves that by playing the music they want to hear. However, he also knows how to communicate with his audience by promoting his radio station in ways that reach them. Jesus Zeus Salas promotes the radio station through social media marketing and other online promotional efforts. He believes, “When you remain hyper-local, you will always have a strong place in the people’s hearts and minds.”

Jesus Salas with Arturo Sosa
EVP Jesus Salas with PD Arturo Sosa

He also attributes much of this success to the man he has put behind the microphone at the beloved radio station. His name is Alex Sensation and he has been pulling in listeners in the middays for some time now. “It doesn’t matter where you’re from,” Jesus Zeus Salas says, “He connects with Dominicans, Puerto Ricans, Cubans, and Central and South Americans.”

Jesus Zeus Salas is excited about the performance of Alex Sensation and all the on air staff, and he has every right to be. Since the time that the radio station added Alex to their broadcasting lineup, the radio station has jumped up to number one in persons ranging in age from 18-34 and 18-49. Jesus Zeus Salas says, “It’s like a party.” That certainly seems to be the case as the radio station celebrates the fact that Mega 97.9 pulls, on average, 97 percent Hispanic listeners. What is incredible about this is that, of the population in the surrounding area, only 23 percent are Latino.

About: Jesus Zeus Salas improves radio station ratings.

Inaugural Gentlemen’s Night Out Raised More Than $400,000

The events were chaired by Jesus Salas, Executive Vice President of Programming for Spanish Broadcasting Systems (SBS), and John Agnetti, Esq., Partner at Hoffman, Larin & Agnetti, P.A.

Co Chairs Jesus Salas and John Agnetti with Tim Hardaway
Co Chairs Jesus Salas and John Agnetti with Tim Hardaway

CORAL GABLES – Hundreds of business and community leaders recently joined together for All in Fore the Kids – two fundraising events to support one cause – the children and families at Miami Children’s Hospital (MCH). The events raised more than $400,000 for Miami Children’s Hospital Foundation.

Jesus Salas, Dr. Kini, John Agnetti, Ricky Patel
Jesus Salas, Dr. N. Kini, John Agnetti, Dan LaMorte, Ricky Patel

Held at the Biltmore Hotel & Golf Course, All in Fore the Kids kicked off with the Inaugural Gentlemen’s Night Out on April 18 and culminated with the Miami Children’s 31st Annual Corporate Golf Invitational on April 19.

Jesus Salas presenting at charity event
Jesus Salas presenting at charity event

Formed in response to the highly successful Wine, Women & Shoes event, Gentlemen’s Night Out is an exclusive, sophisticated gentlemen’s event featuring tastings of premium scotches, spirits and selections of the finest cigars. Featuring a silent auction and entertainment, this event served as an opportunity for men to come together for networking, entertainment, camaraderie and philanthropy.

cid:image001.jpg@01CE3B96.CF2B2ED0

SPANISH BROADCASTING SYSTEM’ WXDJ-FM EL ZOL 95.7FM

No. 1 As Miami-Ft.Lauderdale’s Leader Among

Hispanic Adults 18-34

http://elzol.com/wp-content/uploads/slideshow-gallery/EL%20ZOL%20NEW%20670x360.jpg

PHOTO CREDIT: SBS

Miami FL. (April 18th, 2013)—Spanish Broadcasting System, Inc. (SBS); (NASDAQ: SBSA), today announced that its Miami station WXDJ-FM “EL ZOL 95.7FM” achieved significant ratings gains and strengthened its market position in Arbitron’s recently-released March 2013 book. WXDJ-FM EL ZOL 95.7FMSBS Miami station has captured the number one position amongst all Hispanic FM stations in the Miami-Ft. Lauderdale market, for Adults 18-34.

·         Miami-Ft. Lauderdale: WXDJ-FM (EL ZOL 95.7FM)#1 station amongst Hispanic Adults 18-34 with a 10.0 share, Spanish format. *Source: Miami-Ft. Lauderdale- Hollywood, Mar13: Metro: M-S 6am-12m Used/Average Share.

 “It is really a matter of concentrating on the fundamentals.  We instituted a few changes to our clocks, focused on our music, created some great commercials to air on WXDJ-FM El Zol 95.7FM and ran some on-air promotional contesting – all of which are proving to be very effective with the results speaking for themselves,” said “Jammin” Johnny Caride Programming Director  and Radio Personality for SBS’ El Zol 95.7FM. “We are very proud of our team at WXDJ-FM EL ZOL 95.7FM as they really understand our audience and have worked very hard to serve up the best radio available in the market.”

 Jesus Salas, EVP of Programming & Multiplatform Coordinator of SBS commented, “WXDJ-FM EL ZOL 95.7FM has ignited the passion of the entire Miami-Ft. Lauderdalemarket. Since the debut of the new format in El Zol 95.7FM, the station has realized steady growth. El Zol’ music and personalities have proven themselves to be incredibly popular with South Florida listeners.”

WXDJ-FM El Zol 95.7FM radio personalities have captured South Floridians with the best on air content and music. The solid ratings performance confirms Spanish Broadcasting’s leadership commitment to delivering the growing Hispanic consumer audience the best original programming throughout the South Florida area.

 

http://elzol.com/images/dj/betzy-thumb.jpghttp://elzol.com/images/dj/edwin-thumbs.jpghttp://elzol.com/images/dj/sherrif-thumbs.jpg

http://elzol.com/images/dj/luis-thumb.jpghttp://elzol.com/images/dj/alex-thumbs.jpghttp://elzol.com/images/dj/johnny-thumb.jpg

http://elzol.com/images/dj/zupermario-thumb.jpghttps://sphotos-b.xx.fbcdn.net/hphotos-ash3/167436_1827964378119_1479898_n.jpghttps://si0.twimg.com/profile_images/3291638285/3c64f0cdfde54d1e7ca8a5975cd8d693.jpeg

betzy vazquez la gatita, edwin bautista, dj sheriff, luis perozo, alex sensation

jammin johnny caride, z mario alejandro, jessilebelle, sandy contigo

PHOTO CREDIT: SBS/elzol.com

 

# # #

 

cid:image017.jpg@01CE3B96.CF2B2ED0

iPhone Download Lamusica App                                   AndroidDownload Lamusica App
cid:image018.gif@01CE3B96.CF2B2ED0                                                               cid:image019.gif@01CE3B96.CF2B2ED0

About Spanish Broadcasting System, Inc.

 Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States.  SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.

Jesus Zeus Salas Has First EESAC Meeting

When he served as Principal for a Day at the Miami Dade County Public School Juvenile Justice Center last year, Jesus Zeus Salas was invited to serve on the Center’s “EESAC.” The Education Excellence School Advisory Committee is a crucial part of educational administration in the state of Florida, and Jesus Zeus Salas was honored to accept a seat on the committee after his day spent motivating students, assisting with technological concerns, and speaking with vendors to get the school the best possible prices on supplies and equipment.

Jesus Salas at the Miami Dade Public School Juvenile Justice Center
Jesus Salas with Principal S.Payne Miami Dade Public School Juvenile Justice Center

As a member of the Education Excellence School Advisory Committee, Jesus Zeus Salas will be part of the sole governing body of the school. When he sits in on his first meeting on March 13, 2013, Jesus Zeus Salas will assist administrators as they make decisions related to educational improvement and various accountability processes.

The EESAC first became a part of Florida schools in the early 1990s as part of a larger scheme to reform the educational system and better hold teachers and administrators accountable for the success of their students. In addition to general decision making, Jesus Zeus Salas will have a voice in involving stakeholders of all kinds in the decision-making process. Jesus Zeus Salas will also help administrators prepare the School Improvement Plan (SIP) documents on a yearly basis, and review progress throughout the school year. Finally, Jesus Zeus Salas will help to ensure that the Juvenile Justice Center adheres to all state and district goals and standards.

Jesus Zeus Salas looks forward to his continued involvement with the Juvenile Justice Center. In addition to serving on the EESAC, Jesus Zeus Salas hopes to work further with students as he did on his day as principal, helping them to form long-term goals and acquire the skills that they need to achieve them.