SPANISH BROADCASTING SYSTEM’ WXDJ-FM EL ZOL 95.7FM
No. 1 As Miami-Ft.Lauderdale’s Leader Among
Hispanic Adults 18-34
PHOTO CREDIT: SBS
Miami FL. (April 18th, 2013)—Spanish Broadcasting System, Inc. (SBS); (NASDAQ: SBSA), today announced that its Miami station WXDJ-FM “EL ZOL 95.7FM” achieved significant ratings gains and strengthened its market position in Arbitron’s recently-released March 2013 book. WXDJ-FM EL ZOL 95.7FM a SBS Miami station has captured the number one position amongst all Hispanic FM stations in the Miami-Ft. Lauderdale market, for Adults 18-34.
· Miami-Ft. Lauderdale: WXDJ-FM (EL ZOL 95.7FM)– #1 station amongst Hispanic Adults 18-34 with a 10.0 share, Spanish format. *Source: Miami-Ft. Lauderdale- Hollywood, Mar13: Metro: M-S 6am-12m Used/Average Share.
“It is really a matter of concentrating on the fundamentals. We instituted a few changes to our clocks, focused on our music, created some great commercials to air on WXDJ-FM El Zol 95.7FM and ran some on-air promotional contesting – all of which are proving to be very effective with the results speaking for themselves,” said “Jammin” Johnny Caride Programming Director and Radio Personality for SBS’ El Zol 95.7FM. “We are very proud of our team at WXDJ-FM EL ZOL 95.7FM as they really understand our audience and have worked very hard to serve up the best radio available in the market.”
Jesus Salas, EVP of Programming & Multiplatform Coordinator of SBS commented, “WXDJ-FM EL ZOL 95.7FM has ignited the passion of the entire Miami-Ft. Lauderdalemarket. Since the debut of the new format in El Zol 95.7FM, the station has realized steady growth. El Zol’ music and personalities have proven themselves to be incredibly popular with South Florida listeners.”
WXDJ-FM El Zol 95.7FM radio personalities have captured South Floridians with the best on air content and music. The solid ratings performance confirms Spanish Broadcasting’s leadership commitment to delivering the growing Hispanic consumer audience the best original programming throughout the South Florida area.
betzy vazquez la gatita, edwin bautista, dj sheriff, luis perozo, alex sensation
jammin johnny caride, z mario alejandro, jessilebelle, sandy contigo
PHOTO CREDIT: SBS/elzol.com
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About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.