El ZOl 106.7 WXDJ-FM was awarded the “Medallas de Cortez” radio station of the year at the Hispanic Conference hosted by Radio Ink.
“It was an EXCEPTIONAL TEAM EFFORT thatACHIEVED THIS. The programming team at El ZOL 106.7 FM Miami. Our team “Morning Host La Gatita”, Midday “Alex Sensation“, Afternoon and PD Jammin Johnny with Jessy Lebelle, Nights Zuper Mario andLuis Peroso continue to produce quality radio and I am proud of their untiring commitment and dedication,” said Jesus Salas Executive Vice President- Multiplatform Coordinator SBS.
Salas was honored to present the “Distinguished Leadership Medallas de Cortez” Award to International Latin Recording Super Star “Juanes”
The Hispanic Radio Conference panel “Tomorrow’s talent where are they, How do you find them?”
Was Moderated by Jesus Salas
This conference inspires stations, brands, advertisers, media companies, and those working in Hispanic radio and inform them about how to best take advantage of the power of Hispanic culture and consumerism across the USA today. Not only will this conference reveal strategy and tactics to increase investment by advertisers into the Hispanic radio sector, it will empower and arm those who manage, sell and program Hispanic radio and Hispanic radio platforms with the data and tools necessary to growing audience and revenues.
Jesus Salas Giving Children Help Through His Work and Positive Example
Jesus Salas is a strong believer in the value of education to upcoming leaders of tomorrow; children. There are numerous advantages to having a solid education during your formative years. Jesus Salas, a Miami Business Partner Volunteer with Miami-Dade County Schools, is proud to offer his time and commitment to helping children through his position.
His career spans a 20 year experience in the music industry which brought him at arms-length with some of the most celebrated icons in the music world. In the world of broadcasting, Jesus Salas’s experience is no less illustrious, with outstanding achievement in numerous aspects of the field. Jesus Salas’s current position with Spanish Broadcasting Systems (SBS) involves the overseeing of the company’s Program Directors, ensuring quality and consistency.
Jesus Salas is a big supporter of children’s organizations such as Big Brothers Big Sisters, Ameri-Corps, The Boys and Girls Club, and the YMCA. He recommends these organizations to those interested in helping kids.
Jesus Salas’ involvement as an advocate for children’s education includes his participation at the Educational Excellence School Advisory Council and the PTSA.
Jesus Salas is an active supporter of local children’s charities, including toy drives. He likes to promote the importance of helping kids to others and believes that nothing beats being a positive role model to kids by being the best you can be.
As a Miami-Dade Schools Business Partner Volunteer, Jesus Salas is able to with the principal and administration in a way that provides value through suggestions on how to make students lifelong learners. A proud resident of Miami, Jesus Salas is honored to be able to work so closely with school administration.
Jesus Salas of Miami is the Executive Vice President of Programming at Spanish Braodcasting Systems (SBS). Jesus Zeus Salas has worked extensively in the music industry, and is now a proud Miami-Dade County Schools Business Partner Volunteer.
Jesus Zeus Salas On the Importance of Music Education
As a key player in the radio industry, Jesus Zeus Salas understands how music can affect the lives of youth. Jesus Zeus Salas has worked in the radio industry since 1992, holding his current position as Executive Vice President of Programming at Spanish Broadcasting Systems (SBS) since 2010. Because of his love for music, Jesus Zeus Salas strongly believes in the importance of music education for students. Here’s why Jesus Zeus Salas believes that music education is key to the success of youth.
Music Makes You Smarter
Did you know that music education can actually make you smarter? Jesus Zeus Salas of Miami advocates for music education due to the many studies that have shown how music helps students do better in school. Such research has found that by studying music, young people develop their brains to more quickly and easily understand complex thoughts. Jesus Zeus Salas believes that if schools begin mandating music education at a young age, children will grow up to be better thinkers.
Music is Athletic
In addition to being academic, Jesus Zeus Salas knows that music can be athletic. By learning to sing or to play an instrument, young students can better develop their coordination, lung capacity, and even their strength. This allows students who are not interested in sports to still find an activity that allows them to use their bodies. Jesus Zeus Salas asserts that through music education, students can improve both their minds and their physical health.
Music Provides an Emotional Outlet
Finally, music education is important because music provides an emotional outlet. As someone who has worked with children frequently, Jesus Salas understands that all young people need an emotional outlet where they can express their feelings in a constructive manner. Because of this, Jesus Salas is a supporter of music education in all schools.
Jesus Zeus Salas on How to Get Discovered in the Music Industry
Jesus Zeus Salas, Executive Vice President of Programming for Spanish Broadcasting Systems (SBS), has been working in the radio industry for over 20 years. Since 1992, Jesus Zeus Salas has held positions in the music industry, and his experience has shown him what it takes to get discovered as a new artist in the industry. Getting discovered as a new artist is very difficult because music is such a competitive business. However, with these tips from Jesus Zeus Salas, you can begin a successful music career.
Hold Live Shows
One of the most important ways to start your successful music career and get discovered is to play live shows. Live shows gain you fans, and if your fans become dedicated, they will want to purchase your albums and band merchandise. Having a substantial fan base increases your likelihood of being discovered by a recording company, and it shows them that you can actually sell yourself to people who are interested in your music. Jesus Zeus Salas states that loyal fans are the driving force behind any successful artist.
Record a Demo
The next step in getting discovered by a recording company is to create your demo. A demo will show potential recording companies the music that you play, and having a demo on hand is wise – you never know when you could come into contact with someone who is important in the industry. In addition, you can sell your demo at live shows to begin making money and to show potential recording companies that your music will sell. Jesus Zeus Salas believes that an excellent demo is the top factor recording companies are searching for when it comes to new talent.
Distribute a Press Kit
Another important piece of beginning your successful music career is the press kit. Your press kit should have your demo as well as information on you as an artist and a headshot. In addition, the press kit should include any articles that have been published about you and your music. You can distribute this press kit to anyone in the industry whom you come into contact with.
Hire a Manager
Finally, one of the best ways to get discovered more quickly is to hire a good manager. The manager you choose needs to believe in your talent. The main benefit to having a manager is networking. Your manager will have contacts within the industry, enabling you to share your music and get discovered.
Jesus Salas Takes New York Radio Station Mega 97.9 to Number One Rank beating all radio stations
Location: New York
Jesus Salas is the EVP for programing for the Spanish Broadcasting System located in New York. He is proud to announce that, due to his efforts, he has been able to take the ratings of WSKQ-FM, otherwise known as Mega 97.9 by its listeners to the Number One ranked station in all of New York. A history making event.
A big part of this success is due to the fact that Jesus Zeus Salas has infused the radio station with the types of music that Latinos want to listen to. The station plays more bachata, which is a style that many from the Dominican Republic enjoy hearing. Jesus Zeus Salas says he is adding music like this across the board that Latinos coming from all parts of the Latin American world can enjoy.
Jesus Zeus Salas clearly understands his audience, and proves that by playing the music they want to hear. However, he also knows how to communicate with his audience by promoting his radio station in ways that reach them. Jesus Zeus Salas promotes the radio station through social media marketing and other online promotional efforts. He believes, “When you remain hyper-local, you will always have a strong place in the people’s hearts and minds.”
He also attributes much of this success to the man he has put behind the microphone at the beloved radio station. His name is Alex Sensation and he has been pulling in listeners in the middays for some time now. “It doesn’t matter where you’re from,” Jesus Zeus Salas says, “He connects with Dominicans, Puerto Ricans, Cubans, and Central and South Americans.”
Jesus Zeus Salas is excited about the performance of Alex Sensation and all the on air staff, and he has every right to be. Since the time that the radio station added Alex to their broadcasting lineup, the radio station has jumped up to number one in persons ranging in age from 18-34 and 18-49. Jesus Zeus Salas says, “It’s like a party.” That certainly seems to be the case as the radio station celebrates the fact that Mega 97.9 pulls, on average, 97 percent Hispanic listeners. What is incredible about this is that, of the population in the surrounding area, only 23 percent are Latino.
About: Jesus Zeus Salas improves radio station ratings.
SPANISH BROADCASTING SYSTEM’ WXDJ-FM EL ZOL 95.7FM
No. 1 As Miami-Ft.Lauderdale’s Leader Among
Hispanic Adults 18-34
PHOTO CREDIT: SBS
Miami FL. (April 18th, 2013)—Spanish Broadcasting System, Inc. (SBS); (NASDAQ: SBSA), today announced that its Miami station WXDJ-FM “EL ZOL 95.7FM” achieved significant ratings gains and strengthened its market position in Arbitron’s recently-released March 2013 book. WXDJ-FM EL ZOL 95.7FM a SBS Miami station has captured the number one position amongst all Hispanic FM stations in the Miami-Ft. Lauderdale market, for Adults 18-34.
·Miami-Ft. Lauderdale: WXDJ-FM (EL ZOL 95.7FM)– #1 station amongst Hispanic Adults 18-34 with a 10.0 share, Spanish format. *Source: Miami-Ft. Lauderdale- Hollywood, Mar13: Metro: M-S 6am-12m Used/Average Share.
“It is really a matter of concentrating on the fundamentals. We instituted a few changes to our clocks, focused on our music, created some great commercials to air on WXDJ-FM El Zol 95.7FM and ran some on-air promotional contesting – all of which are proving to be very effective with the results speaking for themselves,” said “Jammin” Johnny Caride Programming Director and Radio Personality for SBS’ El Zol 95.7FM. “We are very proud of our team at WXDJ-FM EL ZOL 95.7FM as they really understand our audience and have worked very hard to serve up the best radio available in the market.”
Jesus Salas, EVP of Programming & Multiplatform Coordinator of SBS commented,“WXDJ-FM EL ZOL 95.7FM has ignited the passion of the entire Miami-Ft. Lauderdalemarket. Since the debut of the new format in El Zol 95.7FM, the station has realized steady growth. El Zol’ music and personalities have proven themselves to be incredibly popular with South Florida listeners.”
WXDJ-FM El Zol 95.7FM radio personalities have captured South Floridians with the best on air content and music. The solid ratings performance confirms Spanish Broadcasting’s leadership commitment to delivering the growing Hispanic consumer audience the best original programming throughout the South Florida area.
betzy vazquez la gatita, edwin bautista, dj sheriff, luis perozo, alex sensation
jammin johnny caride, z mario alejandro, jessilebelle, sandy contigo
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.
How to Get Discovered in the Music Business with Jesus Zeus Salas
With over twenty years of experience in the broadcasting business, Jesus Zeus Salas has learned a thing or two about what it takes to get discovered. For aspiring musical artists, “getting discovered” is the coveted first step towards a successful and profitable career in the music industry. Jesus Zeus Salas has a few tips for those who want to get their music out there, with the goal of securing a contract with an agent and record label.
Develop your talent. Before you even think about getting in touch with record labels, put in the hard work that will make your music irresistible. Jesus Zeus Salas knows that it can be temping to drive right in, but developing a unique sound and personality now will make you more distinctive and attractive to labels later on.
Create a following. Record labels want to know that you’re going to be a good investment. Jesus Zeus Salas recommends playing live shows in your home city to drum up a following. In addition, and Jesus Zeus Salas cannot stress enough the importance to develop a strong online and social media presence.
Record a demo. Put together a compilation of five to eight of your best songs that really showcase your range and style. Jesus Zeus Salas suggests having physical CDs on hand to sell at shows, as well as a digital version.
Make a press kit. If your shows garner any reviews, combine them with a brief biography, some photos, and your demo. That way, you’ll have your act’s “resume” available to give to potential contacts in the industry at any point.
Approach labels. These days, it’s less about “getting discovered” than making that discovery happen yourself, says Jesus Zeus Salas. Research the record labels that will work best for you, and then send them your press kit. Taking the first step is often far more effective than waiting for an agent to happen to appear at one of your shows.
If your an aspiring artist, songwriter, and would like to submit your DEMO please email Jesus Zeus Salas at JSALAS@SBSMiami.com
Twitter & Instagram @SalasMedia
When he served as Principal for a Day at the Miami Dade County Public School Juvenile Justice Center last year, Jesus Zeus Salas was invited to serve on the Center’s “EESAC.” The Education Excellence School Advisory Committee is a crucial part of educational administration in the state of Florida, and Jesus Zeus Salas was honored to accept a seat on the committee after his day spent motivating students, assisting with technological concerns, and speaking with vendors to get the school the best possible prices on supplies and equipment.
As a member of the Education Excellence School Advisory Committee, Jesus Zeus Salas will be part of the sole governing body of the school. When he sits in on his first meeting on March 13, 2013, Jesus Zeus Salas will assist administrators as they make decisions related to educational improvement and various accountability processes.
The EESAC first became a part of Florida schools in the early 1990s as part of a larger scheme to reform the educational system and better hold teachers and administrators accountable for the success of their students. In addition to general decision making, Jesus Zeus Salas will have a voice in involving stakeholders of all kinds in the decision-making process. Jesus Zeus Salas will also help administrators prepare the School Improvement Plan (SIP) documents on a yearly basis, and review progress throughout the school year. Finally, Jesus Zeus Salas will help to ensure that the Juvenile Justice Center adheres to all state and district goals and standards.
Jesus Zeus Salas looks forward to his continued involvement with the Juvenile Justice Center. In addition to serving on the EESAC, Jesus Zeus Salas hopes to work further with students as he did on his day as principal, helping them to form long-term goals and acquire the skills that they need to achieve them.
How to Encourage Teens to Stay in School by Jesus Zeus Salas
Jesus Zeus Salas is a strong supporter of the Miami-Dade Public School System. Encouraged by his recent participation in the Principal for a Day Program, Jesus Zeus Salas has formed a commitment to improving education in Miami, and encouraging teens to stay in school and take advantage of all the opportunities that a thorough education has to offer. Jesus Zeus Salas offers the following tips for getting teens to stay in school:
1. Focus on the Future
For many teens who want to drop out of high school, there is a distinct disconnect between what they want now and their understanding of how it will affect them in the future. Remind teens that in today’s world, professional success relies heavily on not only a high school but college education, and that earning power is highly correlated with level of educational completion. Plus, teens gain crucial job skills in school, from reading, writing, and math abilities to skills relating to communication and problem solving.
2. Talk About Health
According to the Center for Disease Control, those who complete high school are less likely to engage in risk-taking behaviors like drug abuse and heavy drinking. Young women who stay in school are also less likely to have an unplanned pregnancy. In addition, schools frequently offer a way for financially disadvantaged students to have access to basic health care and healthy meals. Teens may not realize the benefits that school can offer outside of a career path.
3. Offer Support
If the underlying cause of a teen’s desire to drop out of high school has to do with poor grades or a sense that education isn’t “for them,” identify problem areas. Many cities and towns offer free tutoring to struggling students through a school, library, or community center. Encouragement and role modeling at home helps, too. Place an emphasis on education in the home, and consider engaging in family activities like going to a museum or learning a new skill together.
4. Look For Alternatives
It’s entirely possible that an academic career may not be what your teen has their eye on for the future. However, dropping out still isn’t the answer. Talk to your teen about possibilities like trade school instead of a traditional four-year college. While your teen is in high school, find local professionals in a career that your teen might enjoy, and try to find job, internship, or apprenticeship opportunities.
You may follow Jesus Zeus Salas on Twitter @SalasMedia
For more information about the importance of keeping teens in school, and advice on ways to prevent teens from dropping out, check out the following links: